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CRM Lead

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Talent Guardian

2024-10-03 14:35:55

Job location Broadstone, Dorset, United Kingdom

Job type: fulltime

Job industry: Sales & Marketing

Job description

Our client, ThruDark, are seeking an elite CRM Lead someone who thrives in the fast-paced, high-performance world of data-driven marketing and customer engagement.

This isn't just another role; it s a mission to elevate the customer experience and take ThruDark s loyalty and retention strategies to the next level.

The Mission:

  • Strategic Architect: Lead the development of a comprehensive CRM strategy with pinpoint accuracy, aimed at bolstering customer retention, loyalty, and increasing lifetime value. Every move matters.
  • Data Commander: Dive deep into customer behavior and insights. Use this intelligence to craft personalized, data-driven campaigns across email, SMS, and loyalty platforms that hit the mark every time.
  • Targeted Precision: Segment audiences with surgical precision, ensuring that every message resonates with the right customer at the right time.
  • Automation Specialist: Design automated workflows for onboarding, re-engagement, win-back, and loyalty campaigns that run like a well-oiled machine.
  • Tactical Analyst: Track, measure, and optimize CRM performance metrics open rates, conversion rates, CLV, and churn rates ensuring continuous improvement and mission success.
  • Optimization Expert: Use A/B testing to continuously refine campaigns. From subject lines to content, you ll find and deploy the winning formula.
  • Customer Journey Specialist: Identify touchpoints where the customer experience can be refined and optimized. The goal is seamless, omnichannel integration and superior engagement at every step.
  • Data Guardian: Uphold data accuracy, ensure compliance with GDPR, and manage customer information with the highest level of precision and integrity.
  • Cross-Team Collaborator: Work side by side with Marketing, E-commerce, and Content teams, aligning CRM efforts with broader business objectives to maximize impact.
Required Capabilities:
  • Experience: A minimum of 3-5 years in CRM, email marketing, or a related field, ideally within e-commerce or a performance-driven brand.
  • Technical Mastery: Command of platforms like Klaviyo, BI/Data stacks, and loyalty apps such as Loyalty Lion or Yotpo.
  • Analytical Precision: A sharp eye for data, with the ability to extract insights and drive strategic decisions.
  • Customer-Centric Vision: A deep passion for understanding customer behavior and improving their lifecycle experience.
  • Operational Excellence: Capable of juggling multiple projects while maintaining flawless execution.
What They Offer:
  • Competitive salary and pension scheme.
  • Exclusive clothing and staff discount allowance.
  • Access to an onsite gym.
  • A dynamic, passionate team environment with regular team events.
  • Generous holiday scheme
  • Hybrid working scheme

ThruDark isn t just looking for a CRM Lead; they are looking for someone who s ready to command and conquer. Apply now !

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