Communications Strategy & Planning Manager

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Job description

Communications Strategy & Planning Manager - Integrated Comms

Mobile, TV, Consumer, Gaming and more

London, 3 days in office

Up to £80K Base + Bonus and Bens

Salt is working with a major British business that spans mobile, broadband, TV, and consumer sectors. They have a presence in every second home in the UK and are a constant on the UK high street. My client is looking for a candidate that has planning and strategy experience with integrated campaigns across paid, owned, and earned.

The Role:

Responsible for driving direction of brand communication planning across paid and owned channels.

Lead on development of integrated and audience led brand and comms plans.

Have a strong understanding of audiences, insight, data strategy and media across paid, owned, and earned channels.

Combine paid and owned comms touchpoints to create holistic communication and messages for audiences.

Keeping on top of trends, zeitgeist and cultural events that are relevant to the brand and audience.

Capture consumer attention across multiple product categories (broadband, mobile, tv, security, consumer electronics, digital platforms and more )

Create briefs with audience insight to drive relevance to achieve brand objectives.

Ensure use of all paid and owned channels and communication tools to reach audience at scale.

Main point of contact for planning agencies and owner of audience lead briefing processes.

The Person:

6-10 years experience in communication strategy and planning across paid and owned channels, or a similar experience at a customer led organization.

Strong experience in creating insight and data led briefs that build a case for change.

Demonstration of audience led planning with creative/media agency relationship experience.

Able to pitch and influence data led ideas to senior leaders.

Able to bring together multiple communication and creative strategies into a holistic integrated plan.

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