Digital & Individual Giving Manager

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Job description

We are a multi-award winning, creative and innovative organisation, with big ambitions in the digital arena. The Digital & Individual Giving (IG) Manager is responsible for implementing the regular giving acquisition strategy across digital channels through paid media. You will report directly to the interim Senior Acquisition Manager and play a pivotal role in planning for and managing our digital direct marketing activity, focused on the recruitment of new regular givers. You will also play an important part in executing our brand narrative around children affected by conflict and how War Child are supporting them with power and impact.

Your Role

The Digital & IG Manager will be responsible for managing marketing campaigns across a variety of paid marketing channels. This currently includes Meta, Google Search Ads and YouTube and telemarketing, and is likely to include more channels in the future. You will work closely with the interim Senior Acquisition Manager to ensure that the regular giving programme is performing against targets successfully, contributing to the wider fundraising strategy of recruiting new regular givers and increasing our unrestricted, sustainable income.

You will lead on setting up, running and monitoring campaigns as well as analysing and reporting on results on a daily basis. You will create and test new, regular giving propositions based on audience research and data-led results, working collaboratively with colleagues in the Individual Giving and Data teams to monitor and influence donor journeys to ensure strong rates of retention. You will use a combination of the Meta Business Suite, Google Analytics, agency reports and War Child's CRM to track and report on results against target.

Your responsibilities

• Lead on creative development and copywriting across a suite of creative executions. Take responsibility for developing creative concepts and generating ideas for broadcast campaigns.
• Lead on creation, planning and delivery of regular giving acquisition campaigns from start to finish. This includes using data-led insights to build innovative and effective propositions and conversion journeys, with a focus on excellent user experience and recruiting high quality, long-term donors.
• Be responsible for implementing and delivering a strategic testing plan which underpins all Acquisition Campaigns.
• Ownership and day to day management of telemarketing campaigns, including quality control, regular meetings with agencies, results analysis and reporting and data checks.
• Own the donate section of the website - take responsibility for all income generation donate pages, ensuring they are optimised and donate journeys are seamless.
• Monitor, analyse and report on results using internal and external platforms and dashboards. You will use these insights to inform future campaigns and ensure we are spending budget in the most efficient way. You will set targets using KPIs, and regularly report back on progress against target to the Fundraising departments, presenting how regular giving recruitment supports War Child's strategic priority of increasing sustainable income.
• Develop strong working relationships with other teams and key stakeholders. Appoint, and manage relationships with external agencies, suppliers and partners (digital and direct marketing, telemarketing, technology, creative, web technical etc.) to ensure excellent service delivery and agency management.
• Maintain a strong knowledge of developments, innovations, and new technology in web development, digital performance, digital marketing and social media, and any sector insights and trends, and identify any that may be of benefit/interest to War Child.
• Draw on fundraising knowledge and Direct Marketing expertise to support the interim Senior Acquisition Manager and Heads of Acquisition & Individual Giving with the overall acquisition strategy, including making key recommendations on targets, opportunities for growth, scale back, and spend needed, whilst considering the external environment / trends across the sector, audience insight and campaign learnings - helping to influence strategic decisions on future investment.
• Work closely with the Senior Fundraising Compliance Advisor and other key team members to ensure that all marketing activity is in line with compliance regulations set by the IOF, DMA, ICO, Fundraising Regulator and GDPR legislation.
• Providing support and advice to other Fundraising departments from time to time on fundraising projects which require the use of paid digital channels to drive income. You will use your expertise to help guide the decisions and execution of paid digital media across the organisation.
• Contribute to creating a culture committed to the safeguarding of children and adults and compliant to War Child's Safeguarding and Adults at Risk Policies.

These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the role.

You are

An experienced fundraiser with demonstrable knowledge of digital and direct marketing and regular giving recruitment via paid marketing channels, with excellent campaign management skills. Someone with a proven track record of successful fundraising results, delivering against income targets to budget and on schedule. Analytically and numerically strong, and able to take an evidence-led approach to enhancing performance. Able to assess and optimise campaign performance by analysing data patterns and trends and use a range of KPIs to monitor and predict performance. Able to demonstrate your experience in developing and implementing successful acquisition campaigns and supporter journeys, alongside a good understanding of how to utilise content effectively. Good knowledge and experience of PPC, SEO, digital analytics platforms, data capture, monitoring and tracking and how to utilise this to improve digital performance. Someone with previous experience of using Meta Business Suite to create and monitor campaigns. An excellent communicator with strong relationship-building skills internally and externally. Highly self-organised, process driven, proactive and have an excellent eye for detail. Someone with a successful track record of managing suppliers and agencies &experienced in managing multiple stakeholder relationships at any one time. An excellent copywriter, someone who is passionate and experienced at crafting compelling direct marketing copy for adverts and journeys. Competent at using databases and Microsoft Office especially Excel, for supporter management, results reporting analysis and insight.

• An excellent multitasker and can prioritise a demanding and varied workload efficiently. Able to think creatively, come up with new and relevant ideas, Passionate about digital marketing, with an enthusiasm for keeping up to date with innovations and trends. Having previously run non-digital direct marketing campaigns from start to finish for regular giving recruitment, as well as digital ones, would be an advantage.

All candidates for roles based in the UK are required to have the right to work in the UK.

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