Email Marketing Manager- 12 month FTC

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Job description

The role will be responsible for delivering market-leading customer contact strategies, communications and campaigns across the entire lifecycle, from prospect conversion through to customer in-life engagement, renewal and advocacy.

Client Details

Financial services business in London who are looking for an interim Marketing Manager (Consumer)

Description

Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.

You'll deliver campaigns end to end from ideation through to setting up journey flows, data extensions and deployment.

Defining and tracking key performance metrics; working with the team to manage campaign performance

Applying test and learn methodology to optimise results.

Scoping new pilots, initiatives and capabilities.

Inspiring, motivating and supporting the wider team to think, act and deliver their best to execute the strategy.

Collaborating with and managing stakeholders and agency partners.

Feeding into the budget tracking process and defining annual budget requirements.

Profile

Ability to create marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention

Proven successful experience in developing segmented, personalised, and tailored email campaigns

At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool

Experience of directing and managing agency support

Excellent written and spoken communications skills

Experience of preparing and managing budgets

Demonstrable experience in sharing expertise to up-skill other team members

Demonstrable experience in achieving targets/results

Job Offer

• 12 month FTC
• Salary up to 60k
• ASAP start
• London based - 3 days a week in the office
• Reporting into the Senior Marketing Manager

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