Marketing Specialist

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Job description

MARKETING SPECIALIST

Our client is one of the world's leading creators and providers of premium audio storytelling, offering customers the perfect destination for insight and inspiration to enhance their daily lives. They are pioneers and inventors who are not afraid to disrupt the status quo and apply that innovative approach to everything they do-from revolutionizing an art form to enacting positive change in the cities and countries in which they operate. Our Client's business serves the globe and this role will focus on customers in Germany, France, Italy, Spain, and the UK.

As the Paid Search Specialist you'll define, execute, and measure Paid Search marketing, driving scalable growth for the business. The key responsibility of this role is to improve all that you can from strategy level through to execution by effectively driving site traffic and conversions as efficiently and incremental as possible.

The role will include agency management, campaign execution, testing and optimization, and developing scalable automated processes and as such, you should be passionate about measuring performance and working strategically to optimize campaigns for a positive long-term financial impact.

You will need to be comfortable in both an ambiguous and self-sufficient role. Being well versed in the analytical and technical side of marketing as well as the creative and experimental side, consistently using one to inform the other to enforce growth as best as possible

Key Responsibilities

• Provide recommendations and execute strategies for search keyword opportunities, campaign structuring, targeting and other facets of Paid Search.
• Work with our external agencies to ensure search tactics fall within the strategic approach and meet best practices.
• Manage, review, and perform daily responsibilities associated with performance across Google Ads, Microsoft and other search platforms.
• Ideate testing opportunities and bring them to action to boost growth and improve efficiency.
• Generate reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Work in collaboration with your CRO team to optimize landing pages conversion.
• Ensure we are operating towards a holistic search approach together with SEO managers.

Basic Qualifications

• Paid search marketing experience of at least 2 years
• PS management tools: Google Ads Editor, Microsoft Ads Editor, SA360 (DoubleClick Search) etc.
• Experience building, executing and scaling Paid Search programs from concept to completion.
• Business fluency in written and verbal English, Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field.

Preferred Qualifications

• Ability to work effectively across teams to deliver results.
• Excellent oral and written communication skills and an ability to influence others, especially when working across teams and functions.
• Experience managing paid advertising budgets in platforms such as Yahoo, Baidu, Facebook, Apple Search, and Amazon Advertising.
• Ability to work on a diverse team or with a diverse range of coworkers.
• Additional European languages such as German, French, Spanish or Italian are a plus.

This is a contract for 9 months with 2 days working in Central London offered as PAYE. The role is paying just shy of £50,000 for the initial 9-month contract period (Circa £5,500 gross per month).

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