Employer Branding Specialist

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Job description

Employer Branding Specialist

Occasional travel to either Newcastle or Manchester

£220-£280 per day Inside IR35

Initial 3 month contract

We are seeking a talented individual to manage social media activities for an employer branding team. This role involves content planning, curation, posting, and reporting across various platforms, with a focus on enhancing employer brand awareness through paid and organic campaigns. You will collaborate with internal teams and external agencies to deliver compelling social media content and campaigns that align with the organisations values.

What will you be doing?

• Manage and maintain the social media content calendar, ensuring timely content creation, proofing, and posting across platforms.
• Collaborate with creative teams and agencies to produce engaging campaigns that enhance the employer brand and support recruitment drives.
• Set up and monitor paid media campaigns, including sponsored content on LinkedIn and other platforms, to promote both jobs and brand awareness.
• Provide monthly reports and analysis of social media performance, offering insights and recommendations for improvement.

What skills and experience do you need?

• Experience managing content for social media platforms like X, Instagram, and LinkedIn (experience with Facebook, TikTok, and Snapchat is a plus).
• Strong understanding of employer branding and how to differentiate in a competitive market.
• Familiarity with Google Analytics and campaign tracking using GTM codes.
• Ability to manage creative briefs and work closely with agencies to deliver on media requirements.
• Experience with Workfront and Hootsuite is highly desirable.

Sounds like you, apply directly!

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