Digital Acquisition Manager

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Job description

Digital Acquisition Manager
Location: Remote or Hybrid (2 days Wilmslow, 3 days from home)
Working Hours: 8:30 - 5 PM
Salary: Competitive

We are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence. We have never and will never grow our business by cost-cutting or tying people up in bureaucracy. We don't do politics - we want people focused upon actions and delivery. We don't do micro-management - we empower, support and innovate. We are leaders, not empire builders and we love our business.

The Citation Group has grown rapidly over the past few years and has big ambitions for the future. As a Private Equity backed business, the plan is to triple the size of the business over the next few years through both organic growth and acquisitions.

The role
We are looking for a results-focused, enthusiastic, and forward-thinking Senior Digital Acquisition Executive to join the central marketing team at The Citation Group.

Working within a team of digital delivery specialists, you will own and drive forward the PPC strategy and support the Acquisition and Experience Leads with the creation and delivery of the overall digital strategy.

You will have experience in managing large budgets, working with senior stakeholders, possess a detailed understanding of digital marketing analytics and what the numbers mean to a business.

You'll be joining a fast-growing team and will have the opportunity to work across multiple brands and be part of a business set to triple in size over the next three years.

Support with the development and implementation of the digital strategy
Create and manage new/existing marketing campaigns across multiple brands to generate leads and hit KPIs
Work alongside brand, content and acquisition teams to deliver engaging and relevant online content/resources
Review analytics and produce reports to analyse with the Digital Lead
Work alongside the internal SEO/digital experience team to maximise synergies
Work alongside Digital Marketing and Dev agencies to continually optimise campaigns and improve performance
Use Salesforce CRM to track successes and inform changes
Liaise with the wider marketing team to maximise collaborative online opportunities
Understand the full sales cycle and the value of PPC leads within that sales cycle
Have an excellent understanding of data and an ability to quickly parse complex reports to identify trends and key information.
Keep abreast of PPC and SEM trends

About you
Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment
Proven experience in generating large volume lead generation activity and conversion, using digital tools.
Strong Google Analytics knowledge and channel marketing analytics
Knowledge of e-commerce / digital P&L
Excellent communication skills and the ability to make commercial decisions based on insight and analysis
Ability to use data to deliver marketing campaigns and gain audience insight
Experience of working alongside agencies
Knowledge of Google Tag Manager and conversion tracking
Comfortable using CMS applications
HTML experience would be great but is by no means a must

Here's a taste of the perks we roll out for our extraordinary team members:
25 Days of Holiday: We're talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.

Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.

Post-Wedding Bliss: Newlyweds, we've got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.

Growing Families: We're all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.

Healthcare cash plan: Your well-being is our priority. That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.

Hit Apply now to forward your CV.

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