Business Development Officer - Digital Growth

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Job description

Are you ready to harness the power of digital to drive social impact? Zetetick Housing is on the lookout for a creative and data-driven business development officer to lead our digital growth plans. You ll be at the forefront of growing our online presence, managing campaigns that not only raise awareness but also generate the leads that fuel our mission. In this role, you ll design digital strategies that resonate, analyse performance to optimize results, and collaborate with the team to create content that engages and inspires. You ll be great at building relationships too, enjoy being the spokesperson for a brand and mission. Join us in leveraging digital campaigns to make a tangible difference in the lives of vulnerable communities.

We offer a competitive salary, flexible working options, and a nurturing environment that promotes both personal and professional growth. Apply now, and help us make a real difference.

From flexible working, through health awareness and support for our staff through training, 25+ days holiday and much more we do our best to ensure everyone is able to work in a supportive, dynamic and engaging workspace, fuelled by our Bedrock values that encourage growth and development through kindness and social responsibility.

About the Job:

The Digital Growth Officer is responsible for developing and executing digital strategies that result in brand visibility, and lead generation. This role will leverage digital channels to support business development, increase tenant inquiries, and promote community partnerships and contribute to driving the growth of Zetetick.

Key Responsibilities:

• Lead Generation: Design and implement digital campaigns (SEO, PPC, email marketing, and social media) to generate leads for housing inquiries, partnerships, and donations.
• Analyse website traffic, engagement metrics, and conversion rates to optimize digital campaigns and increase ROI. Use insights to lead on recommendations to adjust strategy and content.
• Brand Development: Ensure that Zetetick s digital presence reflects its mission, values, and objectives, enhancing its reputation and positioning in the community.
• Collaboration is key: Work closely with the fundraising, housing and finance teams to align digital marketing campaigns with tenant acquisition, fundraising initiatives, community engagement, and partnership initiatives.
• Oversee the creation of engaging and informative content for digital platforms (social media, blogs, newsletters, and website). Ensure all content aligns with growth and engagement goals.
• Social Media Campaigns: Develop and manage organic and paid social media strategies to build brand awareness, engage key audiences, and drive conversions.
• Lead on SEO initiatives to improve website ranking and visibility and manage Google Ads campaigns to target key demographics and drive traffic.
• Design and implement targeted email marketing campaigns for tenants, partners, donors, and other key audiences. Focus on engagement, conversion, and retention.
• Digital Partnership Support: Collaborate with the Partnerships Officer to create and promote community events, and partnership initiatives online.
• Reporting and Analytics: Provide detailed reports on campaign performance, including web traffic, social media engagement, and lead generation. Use analytics to continuously refine digital strategy.
• Preparedness to commit to ad hoc tasks across the organisation on occasion. Everyone at Zetetick is expected to conduct Homeliness visits and contribute to work at times that is not exclusive to their job description.

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