Digital Marketing Manager

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Job description

A dynamic and forward-thinking education recruitment services provider in Newcastle-Under-Lyme, is seeking a Digital Marketing Manager to lead online marketing efforts and enhance the brand presence.

Key Responsibilities:

As the Digital Marketing Manager, you will play a critical role in developing and executing our digital marketing strategy. Your key responsibilities will include:

• Develop and implement a comprehensive digital marketing strategy across multiple channels (website, social media, email, SEO, paid advertising)
• Manage and optimize our website and social media platforms to ensure maximum visibility and user engagement.
• Plan and execute paid digital campaigns (Google Ads, social media advertising, etc.)
• Analyze data and metrics to measure the performance of digital campaigns and make data-driven decisions for continuous improvement.
• Collaborate with internal teams (admissions, content creators, designers) to create compelling digital content and messaging aligned with our brand and goals.
• Stay up-to-date with the latest trends and technologies in digital marketing to ensure we remain innovative and competitive in the education space.
• Manage and mentor a team of marketing professionals, ensuring the successful delivery of projects.

Key Skills & Qualifications:

• Proven experience in digital marketing, ideally within the education or recruitment sector or a related field.
• Strong knowledge of SEO, SEM, PPC, social media advertising, and email marketing.
• Experience with analytics tools such as Google Analytics and social media insights to track and report on performance.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills.
• Experience in managing marketing budgets and optimizing return on investment (ROI).
• Team management experience is preferred.
• Degree in Marketing, Communications, or a related field is desirable but not essential.

Appointment will be subject to DBS and right work work checks and satisfactory references.

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