Strategic Campaigns Manager

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Job description

Job Title: Strategic Campaigns Manager

Team: Supporter Experience & Engagement

Location: Hybrid (split between home-working and one of our offices - based in London, Cardiff or Edinburgh)

Salary on appointment: £41,400 - £45,540 per annum

This role sits within a pay grade with a pay range of £41,400 to £62,100. The salary on appointment will be set at the lower end of the pay range, to a maximum of 10% above the base salary, depending on the candidate's skills and experience. This approach aims to ensure fair compensation for new hires while maintaining alignment with the structured pay scale for the role.

It s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.

We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.

About us

The Ramblers is Britain s walking charity. We open the way so everyone can enjoy the benefits of walking.

It s easy to think everyone has the same opportunity to enjoy the outdoors. But look a little deeper and you ll find lots of barriers standing in the way. So we re continuing to fight for change. We campaign for the public s right to enjoy the outdoors, protect paths, build skills and offer different ways to get out walking in nature.

Our programmes have a big impact in local communities: Ramblers Wellbeing Walks help people take the first step to a healthier happier lifestyle, and the Ramblers Out There Award gives young adults aged the opportunity to kickstart their journey into the outdoors.

Through our refreshed strategy, we ll build on this experience and grow our impact through activities that prioritise the needs of communities who have the least access and face the most barriers walking outside in nature.

Purpose of Role

The Strategic Campaigns Manager will lead the development and execution of impactful campaigns to elevate Ramblers' profile, political influence, and engagement across England, Scotland, and Wales. Working closely with Directors, Policy & Public Affairs Managers, and the Communications team, this role is pivotal in advancing our advocacy goals and expanding supporter engagement.

The role will position Ramblers as the foremost authority on walking and access and a respected political influencer.

This position plays a crucial role in influencing public perception and achieving business outcomes through strategic communication and marketing efforts. The role holder will focus on developing campaigns that unite issues that affect the whole of GB turning political advocacy into engaging and powerful campaigns. They will also support the broader communications team to implement locally focused advocacy and public affairs campaigns for England, Scotland or Wales where appropriate

Key responsibilities

Campaign strategy development:

• Design and execute integrated strategic campaigns that support our shared public affairs objectives across England, Scotland & Wales to deliver meaningful impact against a common change agenda
• In collaboration with colleagues, identify key issues and opportunities for advocacy, fundraising, and membership growth including where appropriate commissioning research that will create campaign engagement by addressing evidence gaps and opportunities

Campaign management:

• Work closely with the broader communications team to develop strategically aligned messaging and campaign assets and to deliver these across owned, earned and (where relevant) paid channels.
• Lead on the creation of compelling campaign assets (e.g. reports, polls, toolkits) to ensure our message reaches a wide audience.
• Project manage campaigns including managing timeframes and budgets, mobilising other teams, seeking collaboration opportunities with external partners, setting and measuring KPIs

Cross-functional collaboration:

• Work closely with membership, and fundraising teams to integrate campaign efforts. Support Policy & Public Affairs colleagues to develop impactful policy briefings, position papers and fact sheets.
• Support the broader communications team to implement strategically aligned locally focused advocacy and public affairs campaigns for England, Scotland or Wales where appropriate
• Collaborate with volunteers, supporters, and stakeholders to amplify campaign reach and impact.

Data analysis and reporting:

• Monitor and analyse campaign performance using key metrics and data insights.
• Prepare detailed reports and recommendations to inform future campaigns and strategies.

Advocacy and public relations:

• As required and agreed with colleagues, represent the Ramblers in public forums, media, and with key stakeholders to advance campaign objectives.

Budget management:

• Manage campaign budgets, ensuring cost-effective use of resources and adherence to financial guidelines.
• Track expenditures and report on budgetary outcomes.

Innovation and improvement:

• Stay current with industry trends, best practices, and emerging technologies to continuously enhance campaign effectiveness.
• Implement feedback and lessons learned to refine and improve campaign strategies.

Other

• Undertake such other duties as may be required of the post.
• Engage and proactively develop excellent working relationships across the organisation.

This job description will be reviewed in conjunction with the postholder to ensure successful delivery of our goals.

The Person

Knowledge and Experience

• Ability to develop and implement effective campaign strategies aligned with organisational goals.

• Proven experience in managing and executing successful paid and no cost/low-cost campaigns, preferably within a non-profit or advocacy/campaigning organization.

• Strong skills in creating engaging content across various media platforms.

• Proficiency in analysing campaign performance data and deriving actionable insights.

• Excellent verbal and written communication skills for effective stakeholder engagement and public relations.

• Ability to work collaboratively with cross-functional teams and external partners.

• Strong organisational skills with experience in managing multiple projects and deadlines.

• Experience in managing budgets and financial planning for campaigns.

• Experience of working with the media to support campaign objectives.

• Good knowledge of the workings of national, local and devolved governments
  
• Experience of working with volunteers in a policy and advocacy context

Personal Attributes

• Interest in walking and engaging people with the outdoors.

• Committed to the principles of inclusion and enabling everyone to feel welcome in the outdoors.

• Resilient with the ability to work under pressure and to tight and competing deadlines.

• Flexible and able to work independently and collaboratively as part of a team.

• Drive to do a great job and to keep delivering stronger results.

The Ramblers promote diversity and welcome applications from all section of the community.

Values and Behaviours

Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.

Inclusive We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.

Inspiring We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.

Empowering We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.

Responsible We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.

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