Paid Media Specialist

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Job description

Join This Team as a Paid Media Specialist - A Dream Role for Football Fans!

Are you passionate about football and marketing? Ready to dive into a dynamic, fast-paced environment where you can combine your love for sports with your digital marketing expertise? We have an exciting opportunity for you to join this team as a Paid Media Specialist, working with a brand that's quickly becoming a household name in the football world.

Our client is known for offering a unique and diverse range of football apparel, with partnerships that include Adidas, Puma, and Umbro, and a loyal, growing customer base of over 100,000. With their rapid growth, this newly created role offers a chance to shape the future of their paid marketing strategy.

What You'll Be Doing:

As the Paid Media Specialist, you'll report directly to the Director, playing a key role in managing the company's paid social strategy to meet ambitious performance goals. You'll lead the charge on all things paid media, focusing on Meta, TikTok, and Google Ads, across multiple markets. Some of your responsibilities will include:

• Crafting insightful weekly/monthly reports, offering context on performance, and providing actionable recommendations to improve the overall marketing mix.
• Managing and optimizing significant budgets across various platforms to maximize return on investment.
• Creating and segmenting audiences, optimizing performance and creative strategies to resonate with different customer groups.
• Collaborating with designers to push forward fresh, innovative creative concepts.
• Overseeing influencer marketing campaigns to boost brand visibility and engagement.
• Staying on top of the latest digital trends and leveraging them to enhance campaign performance.
• Developing new content ideas and implementing a robust testing plan to continually improve results.
• Coordinating with the wider team to ensure email marketing is in sync with broader communications efforts.
• Working alongside management to ensure the Shopify website aligns with marketing activities.

What We're Looking For:

The ideal candidate will have around 3 years of experience in roles such as PPC Specialist, PPC Manager, or Paid Media Specialist, with a proven track record of delivering successful paid marketing campaigns. You'll be a pro in Meta, TikTok, and Google Ads, with strong analytical skills and a creative mindset. Experience in B2C, D2C, or eCommerce is a huge plus!

This role would be perfect for a PPC specialist from an agency background who's ready to take ownership of in-house campaigns in an exciting niche market.

Why Join This Team?

This is a rare and rewarding opportunity to step into a business where you can make a real impact. You'll take ownership of the paid marketing function and help steer the company's growth while building your own career in a fun, supportive, and energetic environment.

The role is hybrid - 3 days in the office, with the office located near a train station for easy commutes from Birmingham, Worcester, Stratford-Upon-Avon, Kidderminster, Redditch, and nearby areas.

If you're a sports lover with a flair for paid media and you're ready for your next big challenge, we'd love to hear from you! Apply today and become part of something truly special.

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