Digital Marketing Officer

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Job description

The vacancy

DN Colleges Group are seeking a dynamic and enthusiastic Digital Marketing Officer to join our marketing team. In this role, you will collaborate with the wider marketing team to support the planning, execution, and analysis of various digital marketing campaigns. Your attention to detail, creativity, and familiarity with digital platforms will be pivotal in enhancing our online presence and driving engagement.

Scope and Purpose:
The Digital Marketing Officer will assist in implementing digital marketing campaigns across various channels, including social media and email. You will monitor social media accounts, engage with posts, and analyse metrics to identify trends and opportunities. Additionally, you will support the creation and deployment of email marketing campaigns, optimise website content for SEO, and provide data-driven insights to inform marketing strategies.

Day-to-Day Responsibilities:

• Assist in the implementation of digital marketing campaigns across social media and email platforms.
• Monitor and engage with social media accounts, schedule posts, and analyse metrics.
• Support the creation and deployment of email marketing campaigns, including audience identification, content formatting, and A/B testing.
• Collect and analyse data from digital marketing campaigns to measure performance and identify areas for improvement.
• Present findings to the team and contribute to data-driven decision-making.
• Research and analyse market data to inform marketing strategies.
• Maintain and update the email subscriber list.
• Update and optimise website content to improve SEO.
• Monitor website traffic and provide recommendations for improvement.
• Create reports that analyse findings and provide recommendations for future campaigns.

Essential Criteria:

• Bachelor's degree in marketing, communications, or a related field is preferred.
• Experience working with digital marketing platforms such as Google Analytics, social media management tools, and email marketing platforms.
• Creative mindset with the ability to contribute innovative ideas to marketing campaigns.
• Strong written and verbal communication skills.
• Strong analytical skills and attention to detail.
• Self-motivated with the ability to work independently and as part of a team.

To apply for this post, click 'Apply now'. For further information, contact (url removed)

Closing date: 27th November

As part of the recruitment process and in line with keeping children safe in education, we will conduct social media checks on shortlisted candidates. Additionally, before commencing employment, all employees undergo safer recruitment checks, including an enhanced DBS.

Applicants must be authorised to work in the UK. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

About us

At DN Colleges Group, we are working towards a common goal: to transform our communities through learning. This vision reflects our belief in our students and in our ability to transform their lives so positively. Our students are at the heart of everything we do.

Our educational hub spans Scunthorpe to Doncaster and beyond. We combine distinct, high quality teaching and learning with local, regional and global reach. We connect our students and staff with partners and employers across the east/west corridor from Sheffield City Region to the Humber and Lincolnshire, across the UK and internationally

Our values

This vision is supported by a set of values that underpin how we operate every day across our organisation. Across every team and department, we follow core values that guide our decision making, our interactions and our approach to challenges and opportunities.

These values are a fundamental part of DN Colleges Group, as we aspire to deliver outstanding and inspirational teaching and learning for our students every day.

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