Associate Director, Programmatic

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Job description

Job Description

Overview:

The Associate Director (AD) oversees the strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels. The AD owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client's activities. The Associate Director serves as the primary point of contact for clients and owns the development of client decks, status documentation, and facilitates client meetings.

While providing thought leadership on audience strategies and campaign optimization, the AD builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables by the team's Programmatic Analysts and Managers, and facilitates the training and development of the team. The AD determines each individual's assignments and bandwidth, distributing work as needed.

The AD must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.

Role Objectives:

Direct and manage the daily work flow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps

Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion

Review client deliverables for quality, ensuring that recommendations and work product are sound and viable

Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs

Assume accountability and ownership of programmatic campaign execution for assigned client accounts

Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Monitor and report on campaign performance

Participate in forecasting exercises for senior management

Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity

Adopt established account management standards and program management best practices

Assist in training, mentoring, and developing team members

Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group

Develop and maintain quality control procedures for programmatic campaign implementations

Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance

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