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Director, Digital Investment

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Zenith

2024-10-01 21:38:38

Job location Burbank, California, United States

Job type: fulltime

Job industry: Banking & Financial Services

Job description

Job Description

Overview:

The Director, Digital Investment will be responsible for activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith's vision of Live ROI as a mantra and manage several direct reports.

Role Objectives:

Lead planning and implementation for client accounts across digital channels

Plays a leading role in all aspects of campaign management including vendor liaison and reporting

Training/Support for Associate Negotiators in billing, reporting, trafficking, analytics and research

Lead in presentation of data, insights and media to clients

Serve as client first point of content on Investment, be able to connect and bring in experts from social and precision teams and work collaboratively to produce holistic plans

Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video

Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

Build relationships with vendors to analyze value and applicability of media vehicles for client media plan

Create dynamic presentations that effectively communicate to our clients

Prepare and deliver buying and or digital trafficking specs and guidelines

Continuously drive innovation

Inform a friend!

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