Director - Retail Marketing

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Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

What You'll Be Doing

As the leader for Retail Marketing, you will lead and manage in-store marketing and visual merchandising strategy. You will report to the Sr, Director of Retail Experience and be responsible for supporting a seamless consumer experience for all National Retail (Walmart, Best Buy etc), Branded Retail and Indirect Retail stores nationwide. You will lead the team on both seasonal and evergreen store marketing executions including windows, displays, collateral, branding, in-store signage, tradeshows and other specific initiatives.

• Leading and executing retail marketing strategy including in-store marketing, messaging, seasonal storytelling, store marketing calendar and visual merchandising.

• Owning retail display design and visual communication for the Value brand portfolio, and continually finds ways to optimize and ensure cross functional input is being accounted for.

• Working with large retailers in planning, developing and activating all in-store customer touchpoints.

• Owning creative briefing process, ensuring proper inputs are captured from key stakeholders.

• Working closely with Retail Sales and Product Marketing to build consensus, ensure support, optimization and effectiveness of plans through to the selling floor and into shoppers' hands.

• Developing respective project timelines and manage deliverables against marketing and promotions calendar(s), budgets, and programs.

• Partnering with design agencies, retail marketing ops and external vendors to design and build compelling, engaging retail displays and collateral.

• Driving innovation for the retail experience, including digital experiences in-store.

• Supporting sales tradeshows and events by leading creative design and creating dynamic experiences.

What we're looking for

You'll Need to Have:

• Ten or more years of relevant work experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Willingness to travel 25% of the time

Even Better If You Have One or More of the Following:

• Bachelor's degree in marketing, business, or communications.

• Directly applicable marketing experience; industry experience.

• Professional marketing background with brand management experience in the telecom or retail environment preferred.

• Team management experience, including development, mentorship and coaching.

• Detail-oriented, with the ability to manage multiple projects concurrently from inception through completion within specified timelines.

• Excellent oral and written communication skills.

• Ability to effectively collaborate with cross-functional teams including, but not limited to, Operations, Sales, Brand, Dealers, etc.

• Ability to work independently in a dynamic, high-growth, entrepreneurial environment.

• Proficient in Microsoft Office programs and basic graphic design software programs.

Where you'll be working

This hybrid role will have a defined work location that includes work from home and assigned office days (Tuesday, Wednesday, and Thursday weekly).

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours 40

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $130,000.00 and $241,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

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