Product Manager Marketing

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Job description

Overview:
Join Our Exciting Team!

Endologix LLC is a California-based, global medical device company dedicated to improving patients' lives by providing innovative therapies for the interventional treatment of vascular disease.

We have a therapeutic portfolio designed to treat diseases which currently have clinically relevant unmet needs. Our existing products can treat a wide spectrum of vascular disease through abdominal aortic aneurysms to lower limb peripheral vascular disease. We obtain excellent clinical outcomes through meticulous attention to product design, manufacturing, and training, all backed by industry-leading clinical evidence.

With a robust pipeline of disruptive technology, our vision is to provide physicians with the best device for each patient; because when it comes to ensuring patient well-being, we are never satisfied with the status quo.

Job Scope:

The Product Manager will support the execution of marketing strategies designed to increase awareness and adoption of the DETOUR system among healthcare providers. This position will work closely with cross-functional teams to ensure the successful implementation of marketing initiatives. Primary focus will be on carrying out day-to-day marketing activities, including content development, sales enablement and support, marketing campaign execution, and physician engagement, while adhering to the strategic direction set by the organization.

Location: Irvine, CA or remote in US

Responsibilities:
To perform this job successfully, an individual must be able to perform each essential job task satisfactorily. The tasks listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Execution of Marketing Communication Plans & Campaigns:

Implement marketing strategies and campaigns, including the creation of digital content, sales collateral, and promotional materials, to support the growth of the DETOUR system in alignment with the established marketing strategy.

Sales Support:

Assist the sales team by developing and updating marketing tools, presentations, and resources that communicate the value of the DETOUR system, helping them address customer needs and inquiries.

Physician Education & Training:

Coordinate with the marketing and sales teams to organize physician education programs, including webinars, training sessions, and conferences, to showcase the DETOUR system's benefits for conservative patient profiles.

Market Research Support:

Assist in gathering and analyzing market research, competitive insights, and feedback from healthcare providers to inform ongoing marketing initiatives and ensure the DETOUR system's market positioning remains competitive.

Collaboration with Cross-Functional Teams:

Work closely with internal teams (training, clinical, sales, medical affairs, regulatory, and R&D) to ensure marketing activities comply with clinical guidelines and regulatory requirements, and that all product messaging is aligned with overall business objectives.

Event Coordination:

Support the planning and execution of trade shows, conferences, and other events where the DETOUR system is featured, ensuring that materials and displays are aligned with the brand's messaging.

Performance Tracking & Reporting:

Track and measure the performance of marketing initiatives, providing regular reports to the Product Lead on key metrics and recommending adjustments to improve campaign effectiveness.

Customer and Patient Testimonial Integration:

Assist in gathering and utilizing patient testimonials and case studies to create compelling marketing content that supports physician engagement and education efforts.

Qualifications:
Excellent presentation, organizational and interpersonal skills required

Customer service orientation required

Extensive knowledge of medical device industry and company products

Ability to prepare and deliver presentations to the management team and board of directors

Good clinical acumen and ability conduct tabletop demonstrations and articulate technical attributes

Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents

Must be able to travel up to 25% of the time

Education:

Bachelor's degree in marketing or related business field

MBA preferred

Experience:

Minimum 5+ years of medical device marketing experience or product development required. (Masters may substitute for two years of experience)

Peripheral vascular or cardiovascular device experience desirable

Prior clinical experience in OR or Cath lab desirable

Compensation: $110,000 to $145,000 annual salary plus discretionary bonus potential 15%

Join us, and bring your point of view, talents, and contributions so we can all grow together.

Endologix, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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