Brand Manager

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Job description

Description:

Must Love Dogs!

About Us

Redbarn Pet Products is a 28-year veteran in the Pet industry and holds out as one of the few founder owned and operated brands, dedicated to delivering high-quality, innovative Dog food, chews, and treats. With a focus on integrity, quality, and innovation, our mission is to make pets happy by offering products that seamlessly transition from chew time to treat time to mealtime. Our brands are poised for a revolution as our business has grown considerably with our entry into the food category five years ago. We are seeking a Brand Manager who will dive in and steward our brand forward into this exciting new phase of growth.

We are seeking a Brand Manager who will help us maintain and elevate our brand in a competitive marketplace.

Position Overview

As a Brand Manager at Redbarn, you will be responsible for ensuring our brand remains strong, competitive, and differentiated. You will leverage business trends, consumer insights, and your leadership to optimize our product assortment, pricing, and merchandising strategy, ensuring revenue, profit, and share growth. The Brand Manager will develop and execute annual and long-term business plans, manage product launches, and lead the optimization of omni-channel marketing programs with a focus on digital and social media.

Key Responsibilities

• Business Analytics & Strategy: Analyze business trends for pricing, product assortment, and merchandising strategies to optimize revenue and market share growth.
• Strategic Leadership: Provide thought leadership and support the development of both annual and long-range business plans, delivering solid analyses and strategic recommendations that help steer overall business direction.
• Project Management: Manage project timelines and ensure successful execution by leading cross-functional teams-including Sales, R&D, Operations, Purchasing, Finance, and Agencies. Anticipate challenges, solve problems efficiently, and proactively recommend solutions to keep initiatives on track and achieve objectives.
• Market Trends & Consumer Insights: Identify market trends and consumer insights to generate innovative product ideas that satisfy unmet needs. Author development briefs to initiate these projects.
• New Product Launches: Lead the planning and coordination of new product launches from concept to market, covering product development, packaging, volume forecasting, pricing, and sales communication.
• Sales Support: Provide consumer- and customer-insight-driven selling propositions to enable successful sales execution.
• Marketing Program Optimization: Lead the implementation and optimization of omni-channel marketing communication programs, with focus on digital and social media.
• Performance Evaluation: Evaluate marketing programs based on financial impact, consumer engagement, and brand equity metrics. Monitor and adjust marketing plans based on key metric results.

Requirements:

Qualifications

• Experience: 4+ years in marketing of consumer-packaged goods or brand strategy, brand management, or a related role with a focus on brand leadership.
• Experience with consumer insights/behaviors (such as Nielsen, Circana, SPINS)
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications in branding or strategy are a plus.
• Pet Industry experience a plus.

Core Skills

• Expert research and analytical skills with the ability to translate insights into actionable brand strategies.
• Strong communication and presentation abilities, capable of clearly articulating complex ideas.
• Proficient in project management, with experience leading cross-functional teams.
• Creative problem solver with expertise in storytelling, digital marketing, content marketing, and social media strategy.
• Strategic thinker with a solution-oriented approach, capable of adapting to a dynamic, fast-paced environment. Strong interpersonal skills with the ability to influence and lead within a collaborative organization.

Why Redbarn?

• Family-Owned Values: Work with a company that emphasizes integrity, quality, and innovation.
• Impact: Play a key role in shaping and strengthening a trusted, premium pet brand.
• Growth: Join a thriving company with ample opportunities for personal and professional advancement.

Some Perks of Joining the Redbarn Team

• Medical, Dental, and Vision Insurance
• 401(k) with a company match
• Flexible/Health Spending Accounts
• Voluntary Benefits
• Pet Insurance
• Life and Accidental Death & Dismemberment Insurance
• Paid Vacation / Paid Sick
• Employee Pet Food Discounts
• Complimentary Office Snacks

Redbarn Pet Products is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. Redbarn Pet Products complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, please contact Human Resources at .

CPRA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CPRA Job Applicant Notice at Collection by copy and pasting the below link into your browser).

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Redbarn Pet Products does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Redbarn property and therefore, Redbarn Pet Products will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Redbarn Pet Product's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully executed agreement with Redbarn Pet Products must be in place and current.

Compensation details: 0 Yearly Salary

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