Associate Manager, Consumer PR, Wines

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Job description

Job Description

Oversee and own the development and execution of strategic public relations plans for the Wonderful Company's Portfolio of wine brands

Lead and coordinate event sponsorships, collaborations and partnerships that elevate the brands from inception to execution

Manage branded special events, food and wine festivals, national and regional trade shows, media tours and integrations, red carpet events and sampling programs, serving as a brand spokesperson and representative, as well as independently problem solving and pivoting as appropriate

Oversee trade and consumer media relations efforts, influencer programs and outreach. This includes media list development, media tracking and monitoring, packaging coverage and clips

Prepare and present seasonal and quarterly reports, and establish strategic ongoing media monitoring

Manage third party event vendors and PR agencies as needed

Build and nurture proactive and reactive media relationships with key media contacts, developing proactive pitching calendars and finding new and relevant ways to keep our brands top of mind

Define the brand voice through press releases and pitches, and message development

Lead the development of message guides, event briefings and itineraries, case studies, award entries and other correspondence, as appropriate

Identify and implement out-of-the-box third-party projects such as VIP collaborations, integration opportunities, and brand partnerships

Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams

Work closely with the hospitality teams at our wineries and tasting rooms to coordinate media and influencer trips

Build lasting and credible relationships with celebrity, cultural and influential tastemakers

Strategically evaluate media inquiries and interview opportunities and craft briefing documents and talking points for executives

Manage the day-to-day organic social strategy for the wines portfolio to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars

Oversee, create and manage client budgets and allocations

Develop an environment for collaboration through leading brainstorm sessions and stakeholder meetings

Guide and mentor junior team members

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