Senior Director, Digital

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Job description

Oak View Group:
Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary:
The Senior Director Digital will oversee all OVG corporate managed websites and support the venue level websites via agency management and direct collaboration with venue level teams. The Director will lead strategy, UX, design, development and management of all websites, including regular updates, traffic acquisition strategies, technology and performance. The Sr. Director will partner with business owners and marketing teams to establish the websites as an integrated guest experience ecosystem. The ideal candidate with also accelerate digital innovation and data capture. The candidate will be a voracious consumer of data and adopt a testing and optimization approach and demonstrate success through their focus on driving measurable results, specifically maximizing the websites traffic and data capture from both B2B and B2C markets. The ideal candidate has a passion for creating digital extensions of live experiences that enhance and nurture that desire to feel something live.

This role pays a yearly wage of $175,000 - $200,000 plus bonus

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

This position will remain open until October 31st, 2024

About the Venue:

Oak View Group (OVG) is the global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for a collection of world-class owned venues and a client roster of arenas, convention centers, music festivals, performing arts centers, and cultural institutions around the world. OVG prioritizes the way we do business focusing on making long-term investments in our people and our planet. We focus on building a diverse workforce and cultivating an inclusive workplace. Each day our team members around the world and throughout our local communities work together to provide the greatest experience to our fans and partners.

We celebrate and support a strong, transparent, authentic and inclusive culture focused around four core values:

We treat each other fairly and with respect.

We act with integrity.

We have an entrepreneurial spirit.

We give back to our global community.

Responsibilities:

Ownership of all company websites, focusing on superior design reflecting the brand, content accuracy, performance, high SEO relevance, and data capture/conversion

In conjunction with Marketing, establish digital guest experience roadmaps to drive sustainable, long-term growth in traffic engagement, data capture and conversion.

Cultivate and drive a highly effective, world-class digital product ecosystem of internal and external resources by hiring, training, motivating and setting leadership direction for all direct reports and cross-functional teammates. Define and foster a collaborative and guest-oriented marketing and sales community.

Oversee all aspects of websites and UX and functionality including owning feature launches from end to end discovery, UX, build, communication, launch and iterations.

Serve as subject matter expert partnering with engineering and marketing team members to optimize for maximum revenue attainment and customer experience.

Develop strategies and plans to drive and convert qualified traffic and leads through the Company's platforms (desktop, tablet, mobile).

Develop analytics-based product roadmaps to enhance web and mobile performance, with a focus on measurement, an A/B testing learning agenda, and monitoring of results.

Responsible for SEO Optimization, working with Marketing to leverage compelling content to build relevance.

Communicate strategies and results throughout the organization.

Collaborate with members of the marketing organization to deliver and leverage coordinated new product offerings and experiences.

Remain current with emerging digital technologies.

Qualifications:
10+ years of dedicated, progressive digital & e-commerce and conversion strategies

Experience in development and UX mapping and design

Experience in managing enterprise sites including technical know how

Experience in creating product spec documents for delivery of new features

Knowledge of Microsoft infrastructure to best leverage speed optimization

Expertise driving business results for both B2C and B2B, including shopping carts or booking systems conversions preferably across complex multi-unit/multi-geography businesses.

Experience with Wordpress, Microsoft, Salesforce sales and marketing cloud.

Experience with developing and managing product roadmaps and executing A/B tests.

Exceptional analytic skills to drive e-commerce strategies and decision-making.

Strong communication and interpersonal skills - both written and verbal - to be able to develop relationships with local business units.

Experience managing teams and agencies

Experience/knowledge with responsive and mobile design.

A problem-solver and self-starter, capable of working in a fast-paced environment - Savvy, scrappy and opportunistic.

Bachelor's degree in marketing or e-commerce related field a bonus.

Innovative business leader who is continuously seeking more effective and efficient technologies and solutions.

Customer-focused. Passionate about driving an outstanding customer experience.

Loves to build new things yet conscious of operating costs and margin.

Possesses confidence and creativity, yet self-aware.

Strengthened by our Differences. United to Make a Difference:
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer:
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class") including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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