Digital Media Director

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Job description

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can't help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love - we methodically engineer it throughout the consumer journey. That's how we activate the synergistic power of brand building and performance marketing.

Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has significant momentum and is on a roll with new business. Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we're still growing. Come join our team!

SUMMARY

We are looking for a smart, experienced, and motivated Digital Media Director to join our San Diego team.

The Digital Media Director is a visionary thinker, leading our digital strategy, planning and activations. They possess excellent analytical, multi-tasking and decision-making abilities and have a strong work ethic. This person thrives in a fast-paced environment and can be a confident thought leader across all digital channels, including video, display, programmatic, digital attribution, paid social, and SEM, among others.

This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near San Diego.

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for - our values and purpose - is just as important as meeting every checkbox.

WHAT YOU'LL DO

Strategic Leadership

Shepard cross-team collaboration with Strategy/Insights, Account Management, Data/Analytics, Media team, and clients in the development of strategic digital media plans and approaches to solve our clients' business challenges.

Create thought-leadership content on trends/landscape for distribution to internal and external stakeholders.

Lead Agency new business efforts with innovative digital strategies and tactics.

Innovation

Apply experience and knowledge of the digital landscape to deliver creative solutions to the Agency and clients.

Lead the development and application of sophisticated audience segmentation strategies to ensure campaigns are highly targeted and effective across various digital channels.

Maintain ongoing knowledge of innovations, theories, and practices pertaining to digital media functions to inform our Agency personnel and clients.

Evaluate technology partners and recommend potential opportunities to expand our technology platform to better serve the Agency and clients.

Team Management

Lead, mentor, and inspire a team of digital media professionals, including media planners/buyers, programmatic traders, social media experts, paid search specialists, ad ops specialists, and others.

Stimulate and challenge teams to produce innovative and effective solutions for our clients.

Relationship Management

Professionally represent the agency and Media department to clients, members of the agency, and the media.

Build and maintain strong relationships with Clients, media partners, technology providers, and industry leaders.

WHAT YOU'LL BRING

15+ years of experience developing and executing digital marketing strategies that range from driving awareness to acquisition growth and improving ROI efficiency.

Experience managing a diverse team of digital marketers, including experts in programmatic, paid search, SEO, paid social, display, and more.

Prior experience working on performance-oriented channels.

Able to drive overall marketing strategies from forecasting, budgeting, planning, prioritization, campaign execution and optimization.

Experience in all aspects of data science, including audience segmentation, digital data, marketing attribution, media mix modeling (MMM), and campaign automation.

Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small.

Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights.

Excellent leadership, communication and presentation skills.

Proven success of leading in-house programmatic experts as well as partnering with external agencies.

Effective communicator with the ability to manage stakeholders across the organization.

WHAT YOU'LL GET

The overall target range of base compensation for this role is $140,000 - $150,000. Compensation offered will be determined by additional factors such as location and experience.

Open PTO

40 hours of paid sick time (annually)

Flexible work hours and remote work

Paid holidays + vacation closure between Christmas Eve and New Year's Day

Company-paid medical, dental, and vision insurance

Life insurance and disability benefits

401k program with employer matching

6 weeks paid parental leave

Employee bonus referrals

Dog-friendly offices

Company-provided snacks and beverages (yes, beer/wine included)

and lots more!

Requirements

Must be authorized to work in the U.S. without the need for visa sponsorship.

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