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Director Portfolio & Category Strategy

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Perfect Snacks

2024-11-07 10:41:38

Job location San Diego, California, United States

Job type: fulltime

Job industry: Executive Positions

Job description

Job Description

Essential Duties:

Actively manage and develop Sr Portfolio & Commercialization Manager who is responsible for:Sales input into PAM (monthly commercialization meeting)

Analytics and execution of price slopes across packs and channels

Customer development

Partnering with Marketing/Innovation on translating Marketing initiatives into customer ready sell stories

In market testing solutions

Actively manage and develop Insights Manager/Sr Analyst who is responsible for:Category & customer consumption tracking

Key contributor to finding customer selling insights across analytical platforms (Nielsen, IRI, 8451, Luminate, etc)

Partnering with Field Sales in Top 2 Top content development and category reviews- inclusive of pulling & interpreting data

Create and define the Fresh Snacking categorypartner with the Ventures Insights team and Marketing to define a category that does not currently exist

create the learning plan to ensure sufficient insights to create a customer ready sell story

create at customer friendly category story

be the voice to customers in execution

Adapt customer narrative & insights dependent on location in store (yogurt, produce, dairy, grab & go)

Key collaborator for Sales input into the Perfect Bar Strat Plan and Vision 2030

Owner of internal Consumption Review process- ensuring key stakeholders are aware of business trends, competitive trends, customer & pack insights and provides recommended actions to drive growth and/or mitigate risk

Train the Field Sales team as needed to elevate overall analytical skills and reduce reliance on internal strategy team

Act as strategic support center for Sr Director Strategy & Planning workload, projects, work-streams, and customer + internal needs

Development of Category Management toolkit for field sales team to utilize in preparing presentation materials and making recommendations to customers

Perform ad-hoc reporting and analysis across customer data platforms like SPINS, Nielsen, Market 6, Stratum, etc.

Act as the expert in utilizing customer-specific shopper and data platforms to best leverage information to influence internal & external decision making

Work hand in hand with Sr. Manager of Customer Strategy & Planning

Key contributor and owner of content for annual Sales Meeting

Inform a friend!

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