Marketing Operations Manager (SaaS)

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Job description

Must be located in the SF area and be willing to commute to the San Francisco office

The Role:

Aravo is growing fast and recognizes the importance of building a world-class team to fuel our continued success. With significant investment and strong leadership to expand our business, it s a tremendous time to be joining the Aravo team.

The Opportunity:

As Marketing Operations Manager, you ll be responsible for creating scalable marketing processes that support best practices in lead generation and management. You ll be responsible for our marketing technology stack and will also conduct complex data analysis that will be used to inform strategic decisions by stakeholders from across the company. You re ambitious and looking for a position where, if you deliver the results, you will advance rapidly in the marketing organization.

About You:

You re a marketer who has a passion for technology and data. You get excited about connecting the dots across data, you ask the so-what questions, and you re able to build narrative and recommendations based on analysis. You combine analytical thinking with a business-mindset which means once you ve interrogated data for trends, you ll be able to identify opportunities and translate into actionable outcomes. You re tech-savvy and have hands-on experience of managing the technical aspects of key marketing systems (marketing automation, sales automation, CRM) used to generate, distribute, and report on leads.

This is a full-time position which reports to Aravo s Chief Marketing Officer.

Responsibilities:

• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.


• Establish KPIs, attribution and ROI models and dashboards for marketing, and rigorously analyze results to improve the effectiveness and efficiencies of all programs.


• Manage technical aspects of key marketing systems (marketing automation, marketing analytics, sales automation, CRM).


• Establish and maintain scalable processes that ensure best practices in campaign and lead management.


• Execute and report on multi-channel campaigns to engage prospects and customers: including emails, social and paid placement (Google Adwords, Retargeting).


• Develop and execute ideas for email nurturing campaigns, A/B tests, how to improve email marketing metrics.


• Effectively communicate plans and metrics regularly to marketing and sales leadership.


• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

Requirements:

• Minimum 4 years experience in B2B marketing, ideally in the SaaS industry, with strong systems and analytics background


• Hands-on experience and ownership of the technical aspects of key marketing systems (marketing automation, sales automation, CRM).


• Proficient in marketing automation systems (HubSpot, Marketo, etc.) you have served as administrator/power-user and have helped implement or rearchitect best practice programs. You ve built workflows, campaigns and templates from scratch and have a deep understanding of the demand waterfall, scoring, smartlists etc.


• 3-4 years aggregating, analyzing, and visualizing marketing-specific data.


• Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes


• Proficient in SFDC ability to build reports and dashboards


• Proficient in Google analytics


• And understanding of SEO desirable


• Ability to manage multiple projects at the same time in a fast-paced environment


• Critical thinking skills


• Takes initiative and ownership of projects without a great deal of direction


• Technically capable, excellent communicator, and a desire to improve processes

Benefits:

• Medical / Dental / Vision Insurance


• Life and AD&D Insurance


• Long-Term Disability Insurance


• 401K with Company Matching


• Equity Participation


• 4 Weeks of Vacation


• Fully Stocked Kitchens


• Company Sponsored


• Charitable Day of Giving Events


• (link removed) many more!

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