Social Media Manager

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Job description

Your Mission
As the Social Media Manager at Aonic, you will own the strategic direction of our brand presence across all social media channels to drive awareness and build affinity for our innovative health and longevity consumer products. You'll lead content creation, channel growth, community management, and influencer outreach across existing platforms, while strategically expanding into new channels that align with our business goals.
In this critical role, you will be the voice of the Aonic brand, influencing how we are perceived as a leader in the health and wellness space. You'll make an impact not only through the content you create but also by fostering meaningful relationships within our community and building partnerships with influencers and brand ambassadors. By leveraging these collaborations, you will amplify Aonic's reach, attract new users, and strengthen customer loyalty. You will collaborate closely with our Product team to optimize user journeys, drive conversions, and fuel sustainable growth.

Your Responsibilities

• Strategy & Execution: Develop, execute, and refine Aonic's social media strategy across key platforms (Instagram, TikTok, YouTube, LinkedIn) to enhance brand awareness, boost engagement, and grow our health-focused community. Ensure that all content aligns with Aonic's brand mission and messaging.
• Content Creation: Create compelling, on-brand content for various platforms, including Instagram Reels, Stories, TikTok videos, YouTube shorts, and more. Collaborate closely with our product designer to produce cohesive visual assets that match Aonic's aesthetic and learn the asset system for independent content creation. Stay on top of social media trends and bring fresh, creative ideas to engage our audience.
• Influencer Partnerships & Management: Identify, establish, and nurture relationships with influencers, brand ambassadors, and content creators that align with Aonic's brand values. Manage end-to-end influencer campaigns, including outreach, negotiations, content planning, and tracking performance. Ensure successful collaborations that effectively expand Aonic's reach and resonate with our target audience.
• Content Calendar & Scheduling: Oversee the development and management of a cross-functional content calendar, ensuring a consistent and timely flow of posts across platforms. Coordinate with the Product team to align on campaign themes, product launches, and key brand moments.
• Analytics & Growth: Set clear objectives for social media performance, track KPIs (such as engagement rates, follower growth, and conversion metrics), and analyze content performance. Use data to inform future content strategies and optimize posts for reach, engagement, and conversions.
• Trendspotting & Thought Leadership: Stay up-to-date with emerging trends in the health, wellness, and tech spaces. Identify and share key trends internally, turning insights into actionable opportunities that strengthen Aonic's position as a forward-thinking brand.
• Community Engagement: Engage actively with Aonic's online community by responding to comments, messages, and mentions in a timely and professional manner, fostering a positive brand presence and building lasting relationships with our audience.
• Comfortable on Camera: Occasionally step in front of the camera to create engaging video content that helps build a personal connection with our audience and adds a human touch to the brand.

Your Profile

• 2+ years of experience in social media management with a proven track record of growing a brand following on social media platforms.
• Degree in marketing, communications, or a related field is a plus but not required
• Demonstrated experience in managing influencer partnerships and executing successful influencer marketing campaigns.
• Strong content creation skills, with the ability to write, edit, and produce visual content that aligns with Aonic's brand.
• Exceptional writing skills and a keen visual eye for aesthetics and storytelling.
• Ability to stay on top of social media algorithms, platform changes, and industry trends.
• Proficiency in content creation tools, including video editing software and if needed, graphic design platforms.
• Experience in the wellness or tech industry is preferred.
• A proactive mindset with a strong sense of ownership and accountability for results.
• Outstanding communication and interpersonal skills.
• Excellent problem-solving skills and attention to detail.
• Ability to work 5 days onsite in our office in downtown San Francisco, CA.
• Highly motivated, strategic thinker with a results-driven mindset.

Your Benefits

• Competitive cash & equity compensation: Compelling cash combination to reward the hard work you put into Aonic, complemented by an attractive stock option plan so that you can benefit from Aonic's success. Cash compensation for this role is $100-120k depending on experience and skill.
• Comprehensive health plan: Competitive medical, and vision/dental packages, together with 401k matching.
• Work hard and rest well: Unlimited days of paid-time-off (PTO) every year plus 13 federal holidays off.
• Dynamic Team Environment: Join a world-class team focused on building towards a massive vision and delivering exceptional service to our customers with an extremely lean number of people.

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