Associate Director, HIV Marketing: Direct to Patient Team

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Job description

Associate Director, HIV Marketing: Direct to Patient Team
United States - California - Foster City

Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead's therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

Making an impact on a global scale
Inclusion is one of the company's five core values. That's because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.

When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly

For Current Gilead Employees and Contractors:

Please log onto your Internal Career Site to apply for this job.

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

We empower our leaders to step up, share ideas, listen, learn, and lead. We're welcoming bright, diverse, and imaginative minds; we're nurturing them to foster an environment of inclusion and growth where innovation is encouraged. We expect our people leaders to model that environment, and to focus on creating inclusion, developing talent, and enabling teams.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. Join Gilead and help create possible, together.
Job Description

Job Description:

Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis, and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.

Making an impact on a global scale

For over 30 years, Gilead has been a leading innovator in treating and preventing HIV. Despite tremendous advances in the field, HIV remains a global epidemic with an unequally heavy impact among marginalized populations. Continued innovation is vital to address unmet needs for people who are impacted by HIV to further improve individual and population health outcomes.

Responsibilities

• Develop and implement key patient marketing strategies and tactics for the US HIV Direct-to-Patient efforts.
• Partner with DTP Team to coordinate omnichannel engagement and implement patient strategies and tactics.
• Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.
• Gather and analyze data from digital media campaigns to optimize digital media quality and performance.
• Work collaboratively within DTP team as well as with cross functional partners to identify synergies, solve key business problems and apply optimizations to the overall efforts.

• Lead targeted workstreams as a Subject Matter Expert (SME) for Digital Media
• Lead patient conference planning and execution

• Develop and deliver informative patient-friendly education and other DTP initiatives based on customer needs.
• Lead or serve as a key project team member on cross-functional projects, often with high visibility to senior management within the organization.
• Partner with Gilead Digital Strategy Operations (DSO), and Media Creative Agencies
• Gain approval for marketing materials through internal review process and adheres to established SOP and ensuring marketing activities are following regulatory and legal requirements.
• Identify opportunities to pilot new ideas to reach and engage people living with HIV in innovative ways that drive business results.

Knowledge

• Demonstrate command of traditional and non-traditional marketing channels including TV, print, digital, SEO/SEM, POC, & social media.
• Demonstrate a high degree of digital knowledge and expertise.
• Ability to translate market research/data into key insights/communication strategies.
• Recognized expertise in implementing pharmaceutical brand and communication planning, patient targeting and activation, with an understanding of measurement/ROI.
• Has a proactive approach to business and is confident working within a fast-paced and challenging environment.
• Proven project management skills, planning, prioritization, objective setting, and plan execution
• Excellent communication skills with an ability to efficiently communicate both orally and in writing are required.
• Must have ability to command respect through exercise of sound business judgment and clear decision-making.
• Comfortable discussing topics in HIV category, including sex, sexual orientation, mental health, & substance use
• Demonstrate understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.

Basic Qualifications:

Bachelor's Degree and Ten Years' Experience

OR

Masters' Degree and Eight Years' Experience

OR

PhD and Two Years' Experience

Preferred Qualifications

• A minimum of 4-6 years in product marketing or advertising focused on consumers or patients.
• Bachelor's degree in marketing or related fields.
• Previous experience in marketing, market research and/or communications agency experience desired.
• Bi-lingual, fluent in conversational and written English and Spanish
• Willingness to travel up to 20%, attending conferences, market research, meetings with key stakeholders.

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modelling inclusion, and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

The salary range for this position is: $191,335.00 - $247,610.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans .

For additional benefits information, visit:

Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

For jobs in the United States:

As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

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YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
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