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Senior Director - Partner Marketing

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Freshworks

2024-11-07 19:40:02

Job location San Mateo, California, United States

Job type: fulltime

Job industry: Executive Positions

Job description

Job Description

Freshworks is seeking a dynamic, performance-driven leader to oversee and drive global partner marketing efforts. This role is responsible for developing and executing the global partner marketing strategy, leading in-region marketing initiatives, and collaborating with global partner sales organizations to accelerate business growth. We are looking for a seasoned leader who understands all motions of partner marketing - "with," "through," and "to" - including partner recruitment, enablement, and demand generation.

Lead the creation and execution of global partner marketing strategies that align with Freshworks' customer acquisition, revenue, and market share goals.

Lead and manage a global team of partner marketing managers responsible for executing strategic events, campaigns, and marketing materials to support partner growth, particularly for Channel Partners, MSPs, ISVs and AWS.

Work closely with regional channel sales and field marketing teams to understand market-specific needs and develop scalable marketing programs tailored to local territories.

Design and execute partner-led campaigns, digital strategies, and ABM initiatives to generate pipeline growth, leveraging both partner and internal resources.

Oversee and optimize global partner marketing budgets including MDF, track performance, and adjust resource allocation as needed to ensure efficient use of funds and maximize ROI.

Partner with internal teams such as brand, campaigns, customer marketing, and product marketing to drive expansion within existing segments and explore new business initiatives.

Work closely with operations to track key performance metrics, ensuring marketing efforts dir

Conduct research and analysis on market trends, customer needs, and competitive landscape to shape effective channel and field marketing programs.

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