Web and Content Manager

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Job description

Web and Content Manager

The National LGBTQ Task Force is the country's premier social justice organization fighting to improve the lives of LGBTQ people, and working to create positive, lasting change and opportunity for all. We build power, take acon and create change to achieve freedom and justice for lesbian, gay, bisexual, transgender, and queer people, and their families. As a progressive racial, economic, and social justice organization, the Task Force is building a society that values and respects the diversity of human expression and identity. The Task Force has offices in Washington, D.C., New York, and Miami. More information at htp:

Position Location: Washington, DC or New York, NY

Department: Communications, Marketing and Branding

Reports to: Director of Communications, Marketing and Branding

Travel: Up to 25%

Position Summary:

This position utilizes web-based and digital communications to share the vision and work of the Task Force in support of both programs and fundraising across the organization. Reporting to the Director of Communications, the position will be responsible for working closely with each department to develop and implement the Task Force's web presence and provide support for digital visibility and campaigns via email, digital organizing via phone, SMS and virtual events, social media, text, and other platforms. This position will work collaboratively with teams across the organization and is a part of the Task Force Collective Bargaining Unit (CBU).

Position Responsibilities:

Strategy and Planning

• Develop and execute multi-channel, digital communications campaigns, including both short and long-term advocacy and fundraising campaigns;
• Develop strategy for diversified digital visibility and fundraising channels, methods, and payment systems to ensure long-term growth of digital fundraising;
• Develop and execute strategy for all Task Force and Task Force Action Fund websites' content development, integration, maintenance and analytics;
• In partnership with other members of the Communications and Development teams, develop a comprehensive plan for email list and social media audience building with the objective of raising funds, growing audiences and engagement;
• Manage digital communications calendar/schedule across platforms (email, social, SMS, etc.);
• In partnership with the Communications, Marketing and Branding (CMB) Director work with the Development, CMB, and Advocacy and Action department and their teams to ensure coherence across external communications related to digital media and marketing;
• Coordinate with the CMB team, as appropriate, on digital marketing initiatives, including SEO, Google Ads, Luminate, Website Design, etc.;
• Work with Task Force Field Director and the Action Fund Campaign Directgor, their teams and others as appropriate to implement outreach tool integration across digital platforms;
• Advise teams on best practices in digital marketing to guide investments in organization-wide platforms and tools in coordination with the CMB Director and Communications Manager.

Webmaster responsibilities include:

• Testing websites across browsers, operating systems and devices
• Monitoring online traffic and conversions
• Ensuring functionality, efficiency and security of all sites and web servers
• Maintaining, configuring and troubleshooting servers
• Maintain industry standards for digital security protocols and practices
• Ensure site security by setting up firewalls and login pages
• Optimize loading speeds and capacity
• Debug pages and fix broken links or images
• Update website content and review SEO
• Address user complaints
• Familiarity with technical hosting software and plugins
• Experience in Google Search Console and Google Analytics
• Knowledge in HTML and CSS coding
• Manage and maintain shared secure asset that includes all relevant passwords
• Manage and maintain all payment and processing systems for platforms and digital tools

Content Management and Production:

• Collaborate with colleagues to create and/or edit audience and platform specific content to support Task Force campaigns on all digital channels including email, social channels, paid advertising and text/messaging to support reaching engagement goals;
• Provide technical support for other online communications, including writing and graphic design;
• Support cultivation and stewardship of donors though digital fundraising tools and implements strategies to foster higher level giving;
• Coordinate with the Membership Giving Manager, Chief Development Officer and CMB Director on strategies to establish a multi-channel approach to donor communications;
• Optimize digital tools for audience and donor engagement and conversion and advocacy activity and campaigns;
• In collaboration and coordination across departments and teams, develop both long-term and rapid response advocacy system and digital communications content to support the Task Force mission and work; and
• Coordinate any and all web updates, changes and additions as appropriate.

Monitoring & Reporting

• Monitor web traffic and analytics, including metrics for growth, and make regular and timely recommendations on how to improve effectiveness;
• Support CMB team in reporting on content, audiences and analytics for all platforms;
• Act as a liaison with IT consultants as needed; and
• Other duties as assigned

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