MANAGER - DIGITAL CONTENT OPTIMIZATION

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Job description

Overview:
Seminole Hard Rock Support Services is transforming its digital landscape, building new digital foundations to enable modernized and mature digital capabilities at scale. As a strategic pillar of our journey, we are bringing together multiple historic website and app CMS's into one single CMS using Adobe AEM across the enterprise. This includes all of our websites across casinos, hotels, cafes, retail, Unity by Hard Rock, and more. Implementation is currently underway, on a path for target to launch in early 2025 go live as the foundation for omnichannel initiatives, content parity, orchestration and personalization via ML modeling, AI recommendations. With this exciting new milestone in digital maturity for the org, we are seeking to build a team of highly experienced, top-notch experts to own, administer, activate and optimize using their polished and modern Adobe AEM/DAM during this pivotal period to continue to build and mature at scale.

We are seeking a highly motivated, seasoned expert that is detail-oriented and a proven leader to be our all-star Digital Content Optimization Manager will be at the forefront of shaping our digital content strategy. Your role will involve overseeing the development, curation, and approval of content for our websites and mobile app, ensuring it meets our brand standards and aligns with our business goals. You will be crucial in managing and optimizing this content to engage our audience effectively, enhance performance across digital platforms, and drive key business outcomes. We are seeking a proactive and skilled professional to elevate our content approach, maximize marketing impact, and achieve superior engagement and conversion results.

This is a shared service role supporting Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos and Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple cross-domain websites, a mobile app, and digital marketing channels that include SEO/SEM, paid meta, paid media, display, CRM, and social.

Responsibilities:
Lead the digital content team in the creation and management of content for websites and mobile apps, ensuring it adheres to brand guidelines and strategic goals.

Analyze content performance and implement optimization strategies to enhance engagement and conversion rates.

Collaborate with marketing, design, and product teams to align content strategies with business objectives across corporate, brand and property sites.

Conduct A/B testing and other performance analyses to refine content and improve marketing effectiveness.

Stay updated on industry trends and digital marketing best practices to continuously enhance content strategies.

Support and contribute to new marketing initiatives as needed.

Act as expert in AEM end user admin level authoring environment.

Strategic organization and orchestration in a single CMS across multiple LOB's in an Omnichannel enterprise will be key.

Merchandising, Digital production calendars and related Project Management.

Dynamic content and personalization using real-time audience segmentation and targeting.

Drive content optimization via ML model recommendations and AI (generative and real time personalization built into Adobe).

Qualifications:

Experience

Bachelor's degree in marketing, communication, or related field

Proven experience of 3-5 years in digital marketing, content optimization, or a related field, with a demonstrated track record of managing and optimizing content for digital platforms.

Experience using content management systems (CMS), Adobe Experience Manager required

Familiarity with analytics tools and A/B testing methodologies.

Knowledge, Skills, and Abilities

Proficient background as a leader and end user with Adobe Marketing tools, specifically AEM, DAM and Commerce

Analytical skills with the ability to interpret data and derive actionable insights to drive content performance.

Proficiency in SEO best practices and strategies for improving organic search visibility.

Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Up-to-date knowledge of current digital marketing trends and technologies.

Demonstrated expertise to orchestrate and apply an omnichannel, enterprise approach to compelling content that aligns with brand messaging and marketing objectives across the ecosystem.

Experienced in digital editing software (e.g., Adobe Creative Cloud, Figma) and content management platforms (i.e., Adobe Experience Manager).

Knowledge of HTML, CSS, and JavaScript is a plus.

Excellent organizational and time-management skills, with the ability to manage multiple projects and deadlines effectively.

Excellent written and verbal communication skills, with a keen eye for detail and a commitment to maintaining high-quality content standards.

Self-motivated, action-oriented, and results-driven with strong analytical and problem-solving abilities.

Work Environment:

Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, secondhand smoke and excessive noise.

While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk, or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

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