Director of Sales & Marketing

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Job description

Overview

We are looking for a highly motivated and analytical individual with experience in driving the Sales efforts for hotels or resorts to join our team as Director of Sales & Marketing at Hotel Eleo at the University of Florida. The individual will execute sales activities for the hotel. They will work with strategic partners to create and execute global sales strategies, coordinate creation of sales and on-property collateral, and coordinate initiatives for on-property and local programming. They will actively participate in the sales efforts by managing current accounts, while prospecting new accounts, including outside sales calls, solicitations, and presentations. They will create and implement sales programs and strategies for the travel industry and corporate travel market to generate property revenue.

The successful candidate will have a proven track record of leading the Sales efforts for a hotel or resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example.

Your Role:

• Drive the strategic focus on creation and distribution of exceptional marketing campaigns
• Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
• Drives digital channel direction through data analysis to deliver ROI
• Drives the creation of on-property promotions and programming while working with applicable departments to implement
• Work closely with the Public Relations team to coordinate PR related to special events
• Develop and drive the sales and marketing plan
• Stays abreast of industry trends that the hotel can capitalize on
• Execute sales activities to achieve budgeted goals
• Develop and implement all sales strategies associated with the Consortia, Wholesale, Leisure and Business Travel Market.
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market
• Play a pivotal role in hotel sales efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis
• Plan and participate in Sales trips and industry related meetings as appropriate to the assigned markets/territories.
• Assist in the annual budgeting plan
• Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs
• Enhance the hotel's community's image by actively participating in associations, events, clubs and boards
• Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions

Responsibilities

3+ years of hotel/convention sales leadership experience in similar sized operation preferred (resort, hotel, university town).

While independent experience is highly preferred, candidates with tenured branded experience are encouraged to apply.

This position could be a great fit for a Senior Sales Manager with full-service experience looking for their next growth oppoortunity.

Experienced within Gainesville, FL market preferred.

Proficiency in Microsoft Word, Excel preferred.

Proficiency in Infor system is a preferred.

Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.

Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.

Ability to effectively communicate verbally and in written form with the public as well as other team members.

Essential statistical and analytical skills required to identify revenue opportunities and shortfalls.

Ability to work both independently and cross-functionally to achieve goals.

Ability to thrive in a multi-tasked and fast-paced environment.

Someone with the availability to work when events are happening, i.e., weekends, nights, and holidays.

We offer a competitive salary and excellent benefits beginning the first of the month after hire.

10% travel

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