Sr CRM Lifecycle Manager

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Job description

We are Lennar

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

We are seeking a highly skilled and experienced Sr CRM Lifecycle Manager to join our dynamic team. As the SR CRM Lifecycle Manager, you will be responsible for developing and executing effective email marketing campaigns to drive engagement, customer retention, and sales growth. Reporting to the Director of Digital Engagement, you will manage a team of email Specialists to support our 40 Divisions around the country by captivating our customers and achieving phenomenal results.

• A career with purpose.

• A career built on making dreams come true.

• A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team

• Lead and manage the email marketing team, providing guidance, training, and mentorship.

• Oversee and manage the company's Marketing Cloud instance, ensuring optimal use of its capabilities.

• Develop and implement comprehensive and targeted email marketing strategies designed to maximize outreach, engagement, and conversions.

• Segment and manage mailing lists based on various factors including past email behavior, demographics, purchasing behavior, and more.

• Collaborate cross-departmentally to develop content for email campaigns that aligns with overall marketing strategy and brand standards.

• Analyze campaign performance and suggest improvements, leveraging analytics tools within Marketing Cloud and other platforms.

• Implement A/B testing to understand customer behavior and increase campaign effectiveness.

• Stay updated on industry trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

• Manage subscriber lists and ensure compliance with email regulations such as GDPR and CAN-SPAN.

Requirements

• Bachelor's degree in Marketing or related field required. (7+ years exp.)

• Proven experience as an Email Marketing Manager or similar role.

• Hands-on experience with HTML/CSS and content management systems.

• Proficient in marketing automation technology and tools, specifically experience with Marketing Cloud.

• Knowledge of SEO/SEM and Google Analytics.

• Experience with CRM software, specifically Salesforce, is a plus.

Physical & Office/Site Presence Requirements:

This is primarily a sedentary office position which requires the Sr CRM Lifecycle Manager to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This is a position which requires the Sr CRM Lifecycle Manager frequent walking, standing and climbing stairs in/around homes, models and properties. Must also have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

• This information is intended to be a general overview and may be modified by the company due to factors affecting the business.

General Overview of Compensation & Benefits:

We reasonably expect the base compensation offered for this position to range from an annual salary of $121,457.00 - $164,073, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.

• This position may be eligible for bonuses.
• This position may be eligible for commissions.
• This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.
• This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit to view our suite of benefits.

Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview LinkedIn > for the latest job opportunities.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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