Vice President, Marketing

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Job description

Platinum Global Talent Solutions is delighted to partner with a rapidly growing and transformative leader in Capital Program Management & Advisory Services and is seeking to appoint a visionary strategic Vice President, Marketing.

Reporting directly to the CEO, and working in collaboration with the Executive team, your primary responsibility will be to generate revenue by increasing market share through successful marketing across the entire organization.

In this pivotal role, you will be responsible for overseeing the planning, development, and execution of all marketing and advertising initiatives. This includes market research, pricing, product marketing, marketing communications, advertising, and public relations.

The Vice President Marketing will drive the evolution of the brand from inception to a symbol of innovation and excellence within the industry, developing groundbreaking campaigns and leveraging proven expertise to propel the company to limitless heights.

KEY RESPONSIBILITIES:

Brand Strategy and Development: Execute a comprehensive and consistent brand strategy that aligns with business objectives, resonates with the target audience and differentiates our client from their competitors. Promote a culture that nurtures innovation and allows fresh, creative ideas to thrive.

Marketing Leadership: Build, lead and manage a high-performance integrated marketing team, providing guidance and support in the execution of campaigns, digital marketing initiatives, and customer engagement strategies. Set annual and long-term goals for internal teams that align with overall organizational goals and strategic plan.

Public Relations Strategies: Develop and implement creative PR strategies and build relationships with media and stakeholders to ensure effective execution.

Mergers and Acquisitions Integration: Collaborate closely with leadership and cross-functional teams to integrate acquisitions seamlessly into the portfolio. Develop strategies to maximize synergies and capitalize on growth opportunities.

Digital Marketing Excellence: Embrace technology to drive digital transformation initiatives and leverage digital platforms including generative AI, SEO, SEM, social media, and content marketing to enhance brand visibility, customer engagement, and lead generation efforts.

Champion a customer-centric approach: Ensure the brand delivers exceptional value and aligns with a diverse customer base across all marketing material. Provide oversight for all marketing events to ensure consistency of brand message and effectiveness.

Develop scalable growth strategy: Work in collaboration with the CEO and CGO, set clear objectives and goals, research and define target audiences, develop marketing and communication strategies and measure adoption.

Customer Acquisition: Develop go-to-market strategies and work closely with the Executive team to develop sales tools, collateral and training materials. Conduct market analysis and customer research and apply insights into these to identify challenges and opportunities for growth.

Analytics and Performance: Utilize data-driven insights to identify trends, optimize marketing strategies, measure performance and drive continuous improvement across all marketing channels.

Collaboration and Stakeholder Management: Build strong relationships with internal stakeholders, external partners, and agencies to align marketing efforts with broader business objectives. Prepare regular reports and presentations on marketing metrics for the CEO and participate in the quarterly and annual planning of the companys objectives.

QUALIFICATIONS:

Proven Experience: Progressive experience in a Director/ Vice President, Marketing role or similar, preferably in early stage, high-growth environments with a focus on mergers and acquisitions. Possess a solid understanding of professional services for Architectural, Engineering and Construction (AEC) projects.

Education: Bachelors degree in Marketing, Business Administration, or a related field required. MBA or advanced degree preferred. Executive or Chartered CMMP designation is a plus.

Strategic Vision: Demonstrated success in developing and implementing innovative, results-driven marketing strategies that have accelerated business growth and enhanced brand equity. Enthusiastic and committed to excellence, innovation and the development of strategies that will shape the future of the firm.

Digital Expertise: Strong understanding of digital marketing channels, analytics, and emerging trends. Experience leveraging digital platforms to drive brand awareness and customer engagement.

Leadership: Exceptional leadership and people management skills with experience building and developing high-performing teams. Ability to inspire and motivate cross-functional teams towards shared goals.

Analytical Acumen: Proficiency in data analysis and the ability to translate insights into actionable strategies leveraging marketing technology and CRM systems.

Collaborative Approach: Excellent communication and interpersonal skills with the ability to collaborate effectively across departments and influence key stakeholders.

Adaptability: Thrive in a fast-paced, dynamic environment with the ability to prioritize and manage multiple projects simultaneously.

Join our clients team and play a pivotal role in shaping the future of this dynamic and forward-thinking organization. Competitive remuneration includes a base salary, bonus, profit interest shares, a comprehensive benefits package, and opportunities for professional growth.

The salary range for this full-time position is $175,000 - 200,000 based on experience and qualifications.

Platinum Global Talent Solutions is committed to providing equal employment opportunities to all qualified individuals. We refer candidates based on their qualifications and experience, without consideration of race, color, religion, national origin, sex, age, disability, veteran status, or any other legally protected status.

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