Director of Sales & Marketing

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Job description

Overview

We are looking for a highly motivated and analytical individual with experience in driving the Sales & Marketing efforts to join our team as Director of Sales & Marketing at Naples Grande Beach Resort in Naples, FL.

Naples, nestled along the Gulf Coast in Southwest Florida, is a premier destination known for its upscale ambiance and stunning white-sand beaches. Renowned for its luxurious resorts, world-class golf courses, and vibrant culinary scene, the city attracts affluent leisure travelers and hosts exceptional group events year-round. With a warm climate, beautiful waterfront views, and an array of high-end shopping and cultural attractions, Naples consistently ranks as one of the most desirable locales for both relaxation and memorable gatherings.

The successful candidate will have a proven track record of leading the Sales and Marketing efforts for a resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example.

Your Role:

• Execute sales and marketing activities to achieve budgeted goals
• Develop and execute strategic initiatives to build a substantial group business base, driving occupancy and revenue growth for the resort.
• Develop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns .
• Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
• Drives digital channel direction through data analysis to deliver ROI
• Drives the creation of on-property promotions and programming while working with applicable departments to implement
• Work closely with the Public Relations team to coordinate PR related to special events
• Stays abreast of industry trends that the resort can capitalize on.
• Develop and implement all sales and marketing strategies associated with the Consortia, Wholesale, Leisure and Business Travel Market.
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market
• Play a pivotal role in resort sales and marketing efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis
• Plan and participate in Sales and Marketing trips and industry related meetings as appropriate to the assigned markets/territories.
• Assist in the annual budgeting plan
• Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs
• Enhance the resort's community's image by actively participating in associations, events, clubs and boards
• Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions

Responsibilities

We are looking for an experienced large resort Sales and Marketing Leader with significant experience (minimum 3-5 years in similar position) in developing group and transient markets and driving business from new group customers while managing the existing client base as the property embarks on a significant resort wide renovation.

Must have experience in leading a large and experienced sales team as we meet/exceed business objectives and work towards a fully renovated resort product.

Independent resort experience is highly desirable.

Proficiency in Microsoft Word, Excel preferred.

Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.

Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.

Ability to effectively communicate verbally and in written form with the public as well as other team members.

Essential statistical and analytical skills required to identify revenue opportunities and shortfalls.

Ability to work both independently and cross-functionally to achieve goals.

Ability to thrive in a multi-tasked and fast-paced environment.

We offer a competitive salary and excellent benefits beginning the first of the month after hire.

Compensation will be highly competitive based on experience and will include a very strong incentive component.

Up to 20% travel

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