Associate Manager, Paid Social & Programmatic

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Job description

Overview:
We're seeking an Associate Manager, Paid Social & Programmatic eager to push paid media best practices, innovative measurement solutions, and is comfortable being the social and programmatic quarterback of such massive change. If you like to communicate complicated marketing concepts to a diverse level of paid media backgrounds, we want you!

The Associate Manager, Paid Social & Programmatic is responsible for developing, executing, and monitoring strategic and tactical paid media plans across all lines of business. The Associate Manager, Paid Social & Programmatic supports the business through creative and innovative solutions to meet paid media KPIs, while also exemplifying superior organizational and project management skills to bring those solutions to life. Foot Locker, Inc. is currently undergoing a massive transition with our marketing strategy to meet changing consumer demand, as well as the changing marketing technology landscape.

Responsibilities:
Lead the development and execution of paid social & programmatic marketing strategies to drive growth in revenue, efficiency, customer acquisition, and lifetime customer value across Foot Locker Inc. brands

Establish oneself as an expert within their functional department and team

Effectively manage and develop analysts (mentoring, training, etc.)

Collaborate with external agency to manage creative intake form and QA ad mocks, ensuring accuracy of ad messaging

Oversee pacing and budget tracking for paid social and programmatic channels

Coordinate monthly billing processes, invoice organization and PO management

Showcase problem solving skills and identify ways to improve team efficiency

Prioritize, delegate, and manage monthly planning and ad-hoc requests to ensure they are executed on time

Utilize and develop insights from internal data team, platforms, and agencies to drive action

Participate in regular knowledge sharing, and training sessions to learn new strategies for optimization

Effectively communicate performance and strategic direction to senior leadership

Partner with internal creative department for developing and adapting content from learnings and platform best practices

Stay up to date with overall industry trends and algorithm changes to ensure best practices are being met and actively seek out and pursue emerging opportunities

Design and perform test and learns to regularly uncover effective new tactics to maximize performance against KPIs

Qualifications:
Bachelor's degree in in Business, Marketing, Communications, Finance or related field from an accredited university or college

2 years minimum of experience in digital marketing, preferably with responsibilities in paid social, or other programmatic channels such as display advertising, native, OLV/CTV, DOOH

Fundamental understanding of Paid Social and Programmatic/Display marketing concepts

Strong communication skills, comfortable liaising with internal stakeholders, and agency contacts

Experience with web analytics tools such as Adobe Analytics preferred

Proficiency with Microsoft Excel with the ability to utilize Pivot Tables in Excel preferred

Certifications in top social platforms a plus

Ads Manager platform experience preferred (Meta, TikTok, Snapchat, DV360)

Benefits:
The annual base salary range is $60000 - $72000 / year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:

Employee Discount

Paid Time Off

Medical Dental Vision Coverage

401(k) Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified Courses

Strong Company Culture

Employee Resource Groups

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