Director, Field Marketing

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Job description

Overview:
Our mission is Better Health. Our passion is helping others.

What's Your Why?

• Are you looking for a career opportunity that will help you grow personally and professionally?

• Do you have a passion for helping others achieve Better Health?

• Are you ready to join a growing team that shares your mission?

Why Join Our Team: At Better Health Group, it's our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don't just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

Responsibilities:
Position Objective:

The Director of Field Marketing is an Administrative and strategic role responsible for developing and executing strategic marketing plans to drive growth, increase brand awareness, and strengthen our position as a premier healthcare provider. The incumbent will report to the VP of Marketing (or a similar role) and will be responsible for leading a field marketing team and collaborating with various departments to ensure our marketing efforts align with Better Health Group's objectives and values.

Responsibilities:

Develop and implement comprehensive field marketing strategies that align with the medical health group's overall objectives

Cultivate and maintain strong partnerships with FMOs and agent-broker networks to enhance market reach

Work closely with FMOs and payer partners to align marketing strategies, co-branding opportunities, and joint promotional efforts

Establish a feedback mechanism with agents and brokers to gather insights on market conditions, consumer needs, and competitive landscape, using this this information to refine field marketing approach

Identify target audiences, conduct market research, and analyze industry trends to position the group effectively in the competitive healthcare landscape

Oversee the development and maintenance of a strong and consistent brand identity for Better Health Group

Develop and provide comprehensive training and ongoing support for the field marketing team, ensuring they have the necessary tools and resources to effectively market

Strategize and execute offline marketing initiatives, including print collateral, direct mail campaigns, events, and community outreach programs

Collaborate with local partners and stakeholders to strengthen the group's presence in the community

Utilize data-driven insights to monitor the effectiveness of marketing campaigns and make data-backed decisions

Develop and manage the field marketing budget, ensuring resources are allocated efficiently to maximize the impact of marketing efforts

Track expenses and make adjustments as needed to achieve field marketing goals within budget constraints

Ensure all marketing activities comply with relevant industry regulations, including patient privacy laws (HIPAA) and ethical marketing standards

Identify and cultivate strategic partnerships with other healthcare providers, businesses, and community organizations

Additional duties as assigned

Position Requirements/ Skills:

Bachelor's degree in marketing, business administration, or related field

7-10 years experience in a senior field marketing role within the healthcare or medical industry

Strong understanding of Medicare Advantage regulations, compliance requirements, and enrollment processes

Deep understanding of healthcare marketing trends, patient acquisition strategies, and patient journey mapping

Familiarity with CRM software such as HubSpot

Demonstrated success in developing and executing multi-channel marketing campaigns

Proficient with Google Suite (Drive, Docs, Sheets, Slides) and Microsoft Office (Word, Excel, PowerPoint) for real-time collaboration

Willingness to travel within designated regions

Physical Requirements:

Requires standing, walking, pushing, bending, kneeling, and reaching

Ability to sit for extended periods of time

Requires corrected vision and hearing to normal range

Ability to operate a motor vehicle and have own means of transportation

Key Attributes/ Skills:

Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles

An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments

Is able to work within our Better Health environment by facing tasks and challenges with energy and passion

Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals

Demonstrated ability to handle data with confidentiality

Ability to work cross-functionally with multiple teams; ability to work independently with minimal supervision

Excellent organizational, time-management, and multi-tasking skills with strong attention to detail

Excellent written and verbal communication skills; must be comfortable communicating with senior-level leadership, providers, and health plans

Strong interpersonal and presentation skills

Strong critical thinking and problem-solving skills

Must be results-oriented with a focus on quality execution and delivery

Appreciation of cultural diversity and sensitivity toward target patient populations

Compensation & Benefits:

We offer competitive compensation and comprehensive benefits package:

Competitive base salary with bonus potential upon placement/retention

Medical, dental, vision, disability and life

401k, with employer match

Paid time off

Paid holidays

Pay Range:
USD $(phone number removed) - USD $(phone number removed) /Yr.

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