Manager, Partner Marketing

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Job description

Description:
In this dynamic role, you'll be a critical bridge between marketing and our vendor partners to leverage market development funds (MDF) to drive our mutual business growth. Primarily responsible for handling the day-to-day delivery of our partner marketing program, you'll build relationships, create and pitch marketing activities, collaborate with the marketing team to execute deliverables, ensure MDF reimbursement, and provide results on marketing investments. You'll serve as our partners' main point of contact for marketing and offer informed guidance on marketing opportunities that meet their business objectives. We're looking for a channel marketing professional with a talent for fostering strong partner relationships, a solid background in MDF management, and a proven track record of successfully executing strategies in a fast-paced environment.

WHO WE ARE

AVI-SPL is a digital enablement solutions provider who transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow. We are the largest provider of collaboration technology solutions, which include our award-winning managed services.

Our highly certified industry experts and innovation leaders share a vision to help people work smarter and live better. We believe that success starts with a sound team and that an inclusive and diverse workplace moves us all forward.

WHAT YOU'LL DO

In this dynamic role, you'll be a critical bridge between marketing and our vendor partners to leverage market development funds (MDF) to drive our mutual business growth. Primarily responsible for handling the day-to-day delivery of our partner marketing program, you'll build relationships, create and pitch marketing activities, collaborate with the marketing team to execute deliverables, ensure MDF reimbursement, and provide results on marketing investments. You'll serve as our partners' main point of contact for marketing and offer informed guidance on marketing opportunities that meet their business objectives. We're looking for a channel marketing professional with a talent for fostering strong partner relationships, a solid background in MDF management, and a proven track record of successfully executing strategies in a fast-paced environment.

Day-To-Day Responsibilities:

Foster and nurture partner channel relationships, maintain a solid understanding of each partner's solutions and go-to-market strategies, provide content guidance for partner marketing materials

Spearhead the execution of partner marketing deliverables funded by MDF in collaboration with marketing team peers, acting as an internal advocate for partner needs

Develop marketing plans for partners as needed, participate in the development of annual marketing packages

Manage all marketing program-related communications with partners as the primary point of contact

Document all partner MDF/Co-op pledged, collected, spent for agreed upon partner marketing activities (e.g., events, collateral, website pages); create, collect, and track all agreements and investments

Measure effectiveness of partner-funded marketing activities, develop and share quarterly Proof of Performance (POP) and results reporting (e.g., website statistics, the quantity of leads captured, event metrics)

Collaborate with procurement and accounting teams to ensure reimbursement for all marketing activities, provide supporting materials and POP to enable invoicing, and act as an escalation point in resolving partner billing issues

Seek approval, claim, and manage MDF using various partner portals to ensure reimbursement, in compliance with individual partner MDF program rules

Collect partner materials for marketing activities, and maintain updated calendars to advise partners on the status of their activities

Analyze MDF/Co-op spend, develop plans to effectively use funds to maximize partner ROI and support marketing program growth

Pitch annual marketing program and event sponsorship opportunities to partners

Possess deep expertise on how AVI-SPL operates; guide partners on how to maximize their marketing activities and ensure business alignment with regional offices and lines of business

Provide guidance, mentorship, and support to direct report(s) to ensure successful execution of marketing deliverables and POP

Other duties as assigned

WHAT WE'RE LOOKING FOR

Must-Haves:

Partner-centric mindset, with the ability to align AVI-SPL's objectives with those of each partner

Metrics-driven, with a relentless focus on tracking MDF investment and driving partner results

Ability to effectively interact and maintain constructive working relationships with employees, clients, partners, agencies, and colleagues at all levels

Excellent communication, collaboration, and consensus-building skills with ability to work with cross-functional teams

Possess excellent strategic thinking and structured problem-solving skills

Self-starter who takes initiative to achieve goals

Possess strong organizational skills with excellent attention to detail

Ability to work and think independently while meeting deadlines

Ability to maintain strict confidentiality and handle sensitive matters with discretion

Advanced proficiency with demonstrated experience utilizing Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Acrobat

Nice-To-Haves:

Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred

Minimum five years of prior marketing experience preferred; B-to-B experience in the Audio Visual or Technology field desirable

Demonstrated experience working with technology partners

Ideally, this position will be based in Tampa

WHY YOU'LL LIKE WORKING HERE

Medical benefits, including vision and dental

Paid holidays, sick days, and personal days

Enjoyable and dynamic company culture

Training and professional development opportunities

MORE ABOUT US

AVI-SPL is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, disability status, or membership in any other group protected by federal, state, or local law. AVI-SPL is an AA/Disabled/Veteran Protected Employer VEVRAA Federal Contractor.

AVI-SPL reserves the right to alter work hours and work location as necessary. Work hours may vary based on client requirements and may include travel to various locations in support of the account.

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