Lead Director Partnership Marketing

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Job description

Overview:

Boys & Girls Clubs of America named "One of the Best Nonprofits to Work for in 2017, 2018 and 2019" (url removed)

Boys & Girls Clubs of America is the nation's premier youth development organization. Our programs, training and services impact nearly 4 million children and teens every year. We are always looking for qualified professionals with a passion for improving young lives, as a member of our national staff. We have strong values, embrace diversity and offer great benefits to allow our employees to maintain work/life balance.

LOCATION: This position is onsite, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)

JOB SUMMARY

The Lead Director of Marketing is responsible for leading strategic marketing and communications efforts and teams aligned with BGCA's premier initiatives and partnerships. These efforts aim to advance the organization's brand equity and establish BGCA as a leading advocate for youth. This position is also responsible for delivering marketing & communications value to identified corporate partners that sponsor these initiatives.

Responsibilities:
ESSENTIAL FUNCTIONS

Marketing & Communications

Leads integrated marketing strategies to advance the brand, demonstrate the impact of the Club experience and position BGCA as an expert in youth development

Delivers leadership on strategy development, planning and execution to produce best-in-class campaigns, and cascades the broader marketing communications strategy across all activations within the portfolio

Leads brand and content strategy and integration across portfolio

Ensures brand consistency and messaging in all external-facing marketing and communication efforts

Responsible for marketing communications efforts across portfolio of national programs, initiatives, strategic alliances, and corporate partnerships

Serves as lead for marketing communications efforts that support initiative plan, including (but not limited to) public relations, events, social and digital, storytelling/content development, brand, advocacy, and advertising efforts

These efforts may be executed by this role and direct reports, or this role may oversee execution by internal or external vendors, as determined by project scope

Provides direction and oversight to internal teams, subject matter experts, external partners, agencies, and vendors that ensures delivery of results on-time and on-budget

Provides expert integrated marketing counsel and guidance to two direct reports

Leads efforts to scale and localize marketing activities for successful implementation within a federated model

Stays current on data, trends, competitive landscape, and best practices related to marketing communications and youth development, with eye toward continuous improvement to drive greater impact

Partnerships

Leads & oversees development and implementation of annual partnership marketing plans to achieve mutually beneficial objectives for identified partnerships within the assigned youth development portfolio

Identifies and acts upon opportunities to activate partnerships to deliver greater value to the brand and sponsorships

Responsible for the health of all marketing-led initiatives on behalf of partnerships within the portfolio

Serves as day-to-day marketing contact for identified partnership and oversees partnerships managed by direct reports

Ensures fulfillment of sponsorship contracts within the portfolio and ensures deliverables are executed with excellence to ensure continued and increased support for mission

Oversees marketing reporting for assigned corporate partnerships

Liaises with professionals at all levels within BGCA, with Clubs and within corporate partnership teams and designees (agencies, vendors, etc.)

Develops and maintains healthy and productive relationships with internal and external stakeholders, leading with an eye toward mutually beneficial outcomes and solutions

Works collaboratively with internal teams, partnership teams and vendors to meet stated objectives

Collaborates with the resource development team to secure new partnerships and renew relationships within identified portfolio by leading marketing efforts

Leadership:

Supervises two direct reports, providing leadership, direction and coaching to advance BGCA's mission and marketing goals and reinforce a team culture grounded in the ICARE values

Serves as a leader of the partnership marketing team, developing and implementing plans and processes that advance the work of the partnership marketing team and the organization

Interfaces with internal and external stakeholders such as BGCA staff, Clubs, corporate partners, strategic alliances and others

Demonstrates strong dedication to being a good steward of financial resources

Demonstrates BGCA mission-driven values of integrity, collaboration, accountability, respect, and excellence

Participates in additional projects and initiatives as assigned

Adheres to organizational policies and procedures as described in BGCA's Employee Handbook, Ethics Policy and elsewhere

SUPERVISION EXERCISED

Supervises direct reports, providing leadership, direction and coaching to advance BGCA's mission and marketing goals

Qualifications:
Skills and Traits

Marketing & Communications Acumen

Possesses the knowledge and skills to perform the job with a high level of accomplishment

Is knowledgeable about practices and trends affecting marketing, the business and the organization

Demonstrates commitment to professional growth and learning, and is excited by new opportunities

Builds Collaborative Relationships

Easily gains trust and respect of others, establishes and maintains effective relationships with stakeholders, and leverages relationships to get work done

Able to identify stakeholder goals and biases to determine actions that achieve mutually beneficial outcomes; can quickly find common ground and solve problems for the good of all

Is seen as a team player who works effectively across teams and empowers others to reach shared goals; celebrates success and recognizes the achievements of others

Is service-oriented and acts with stakeholders in mind; dedicated to meeting expectations and requirements

Communicates Effectively

Able to motivate others to achieve goals, finding common ground and mutual respect

Provides information clearly and succinctly, and is able to translate ideas and concepts

Can present ideas and information in a compelling way to receive support/buy in from stakeholders

Able to navigate various relationships and circumstances with limited "noise"

Takes Initiative

Enjoys working hard and seizes opportunities; is proactive and approaches work with a "get it done" attitude

Is positive and full of energy for new opportunities and challenges; sees projects through from ideation to action to outcome

Learns quickly when facing new challenges and seeks out information needed to make decisions

Committed to Continuous Improvement

Demonstrates a commitment to learning; seeks out feedback and applies input to deliver a superior product

Challenges self and others to think critically and raise the bar; Leverages data and results to inform future planning and decision-making

Plans, Organizes, and Manages Time Effectively

Breaks down projects into tasks, develops schedules, makes assignments, organizes people and activities

Ask questions and seeks advice/support to determine priorities; provides progress updates and proactively elevates plan changes, with solutions as appropriate to stakeholders

Can balance multiple projects, effectively prioritizing resources for greatest outcome

Flexible and Adaptable

Shifts gears with ease, is open to change and enjoys the challenge of unfamiliar work

Finds ways to be effective and collaborative amidst any environment or circumstances; is adept at managing ambiguity

Is able to be nimble in planning, execution and approach to respond to changes in circumstances or demands while continuing to drive toward stated goal

Ethics and Values:

Demonstrates professionalism and positive demeanor in all interactions

Demonstrates good judgement and maintains a constructive and productive attitude amidst any scenario

Self-motivated and demonstrates a relentless pursuit of excellence

Adheres to appropriate and effective set of core values and acts in line with those values

Qualification

Bachelor's degree in marketing, advertising, communications, public relations, business administration and/or similar degree preferred

Minimum of 7 years of experience

Strong experience leading integrated marketing plans and producing high quality execution, with demonstrated proficiency in marketing, communications, content/storytelling and digital/social media.

Service-oriented mind-set with exceptional interpersonal and communication skills.

Proven track record in building productive professional relationships, and managing through complex issues with various stakeholders to achieve desired outcome

Demonstrated ability to manage multiple projects, timelines and budgets while maintaining a commitment to high quality, detail-oriented work

Demonstrated ability to achieve success as an individual contributor and as part of a team
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