Lifecycle Marketing Manager

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Job description

Description:

Are you ready to make a significant impact in a dynamic, fast-growing healthcare company? As a Lifecycle Marketing Manager at Ascend Medical, you will own and optimize communications across a vital portion of the customer journey, maximizing our database of leads and patients. You will work closely with the internal marketing, operations, clinical teams, and external agency partners to execute high-impact CRM automations as well as other project-based engagement initiatives. Your ultimate goal will be to develop a systematic engine for lifecycle communications that drives continuous impact across a variety of service lines.

Company Summary:

Ascend Medical, founded in 2021, is on a mission to elevate body, mind and soul. We do this by offering whole-person care, conveniently delivered. Our advanced primary care offering integrates behavioral health, metabolic health and emotional health to keep you well physically, mentally and emotionally. Our hybrid delivery model meets patients where they are, allowing patients to experience Ascend through physical, digital and at-home channels. Furthermore, Ascend accepts all major insurance plans.

Our values:

• Patients before Profits
• Empathy before Expedience
• Progress before Stagnation
• Team before Individual
• Safety before Everything

With Ascend Medical, you'll be part of a team of caring and innovative professionals who are forging a new path in healthcare one that is patient centered, affordable and yet highly convenient. Ascend boasts the highest patient satisfaction scores in the industry (net promoter score consistently above 95) and we excel in delighting patients.

What we offer:

• Benefits Package- medical, dental, vision, life available on your first day!
• 401k with matching
• Employee Stock Option Plan
• Generous paid time-off policy, paid parental leave, company holidays and much more!

Key Responsibilities:

Campaign Development Design, implement, and manage, high-converting email, SMS, and other outreach campaigns to retain and re-engage existing patients and prospects.

Content Creation & Audience Segmentation Utilize data to effectively segment audiences and tailor messaging that resonates with various segments of our lead/patient database. Work with IT to ensure accurate and efficient data integration between EMR system and CRM tools.

Automation Develop and maintain automated workflows and drip campaigns to increase new and returning appointment bookings.

Performance Analysis Continuously monitor, analyze, and report on the performance of email and SMS campaigns, using insights to optimize future efforts and improve engagement and conversion rates.

Content Strategy Collaborate crossfunctionally with team members in clinical and operations departments to identify patient pain points and content strategies aligned with growth and retention objectives.

Trend Analysis Stay up to date with lifecycle marketing trends to ensure our content remains relevant and impactful.

A/B Testing Develop and conduct A/B tests to determine the most effective strategies, messaging, formats, and creative elements.

You're a Great Fit for This Role If You Are:

Results-Oriented: You focus on achieving measurable business outcomes, driving both user engagement and growth.

Hands-On: You are willing to roll up your sleeves, execute strategies, and tackle any challenge head-on to achieve your goals.

Strong Communicator: You have exceptional written and verbal communication skills and can craft messaging that resonates with diverse patient segments.

Data-Driven: You are adept at leveraging data and analytics to inform decision-making.

Creative and Analytical: You have a balance of creative campaign development skills and the analytical ability to track and measure performance.

Adaptable and Fast-Paced: You thrive in a startup environment, with the ability to prioritize quickly, ship quickly, and iterate.

Team Player: You enjoy collaborating across functions and are comfortable working under pressure in a dynamic environment.

Autonomous: You are confident making decisions independently, even when the answer isn't obvious, and enjoy experimenting with new strategies or tactics.

Detail-Oriented and Strategic: You can think both strategically to advance the company's long-term vision and focus on the nitty-gritty details of campaign execution.

Requirements:

4+ years experience in lifecycle marketing, CRM management, or email marketing.

Preferred experience in healthcare marketing or within a service-oriented industry.

Proven experience managing customer communications across multiple channels, including Email, In-App, and SMS.

Familiarity with marketing and analytics tools, including Salesforce.

Experience working in a fast-paced, fluid environment.

Demonstrated ability to build, launch, and iterate new products, features, or campaigns.

Strong experience in both creative content creation and data analysis.

Excellent communication skills, with the ability to work across teams and stakeholders effectively.

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