Manager, Growth Strategy & Analytics

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Job description

Responsibilities:
Manager, Growth Strategy & Analytics

Who We Are:SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

SiriusXM is looking for a Manager, Growth Strategy & Analytics to join the performance marketing team. In this managerial role, the candidate will oversee and optimize the execution of acquisition strategies across paid media channels. The candidate will be responsible for managing the entire campaign process, from identifying opportunities through data analysis to implementing and refining strategies to enhance operational efficiency and effectiveness. By developing and supervising a systematic approach to campaign execution and process management, the candidate will drive significant growth and scalability across our marketing initiatives. Additionally, the candidate will work closely with various audience segments to identify trial and conversion trends, using these insights to continually optimize our strategies for maximum impact.

What you'll do:

Create and maintain key performance dashboards for content related performance campaigns

Integrate data visualization to team deliverables that clearly identify trends and campaign opportunities

Maintain a suite of weekly, monthly dashboards to track progression of channel and business goals

Work across marketing teams to create content campaigns that are equally cohesive and measurable

Develop measurement tools to consolidate content initiatives across paid and owned channels

Assist development of content campaign strategy through data insight and analysis

What you'll need:

Bachelor's Degree or equivalent work experience required

Minimum 5+ years post-collegiate experience in marketing strategy and/or management consulting

Extensive experience developing data visualizations in Excel, Tableau, PowerBI, Looker, or related tool

Advanced Excel capabilities (V-lookup, Pivot tables a must)

Design or creative background/experience preferred

Tableau experience and SQL understanding preferred

Excellent communication skills

Good public speaking and presentation skills.

Interpersonal skills and ability to interact and work with staff at all levels.

Excellent written and verbal communication skills.

Ability to work independently and in a team environment.

Ability to pay attention to details and be organized.

Ability to project professionalism over the phone and in person.

Ability to handle multiple tasks in a fast-paced environment.

Commitment to "internal client" and customer service principles.

Willingness to take initiative and to follow through on projects.

Creative writing ability.

Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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