Public and Media Relations Manager - Atlanta, GA

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Job description

Intro:
At Cortland, you map the story of your success. We don't adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily, our high performance continues to drive exponential growth - and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.

Job Overview:
As a Public and Media Relations Manager, you are responsible for overseeing and executing communications to the media, facilitating public relations partnerships, managing crises communications and community affairs, and expertly navigating both internal and external relationships as a vehicle for brand awareness and reputation management.

Roles You Will Play:
The PR Expert

Create and implement a proactive media relations strategy that builds Cortland's brand awareness and drives favorable impressions on both digital and offline media platforms (consumer, business, and trade) among our key target audiences (residents, associates, and investors)

Cultivate and manage partnership with PR firm and relationships with media reps

Manage the execution of all PR campaigns and activity, including formulation, implementation, evaluation, budgets, and timelines

Manage and execute Cortland's crisis communications

The Journalist

Proactively seek out and develop content to promote brand awareness

Partner with copywriting and social team members to write, edit, and publish relevant content for the website and across various social media platforms

Expertly leverage social media as a vehicle for brand awareness in partnership with the Social Media Manager

Monitor media to uncover and leverage relevant news and social currency as it occurs

The Cortland Ambassador

Serve as primary PR contact for the company - manage all media inquiries, emails, and phone calls in partnership with the PR firm

Provide consultancy and support to internal team to ensure all brand and company initiatives are leveraged effectively through PR and online channels

Cultivate advocacy/media spokesperson opportunities

The Impact You Can Make

Everything that you craft or edit - from press releases to crisis responses - will be in line with the Cortland brand and perfectly suited to address the situation at hand.

Our brand awareness and company reputation are leading the industry because of how you've showcased the company across audience types and outlets.

New customers are created every day, thanks to your ability to reach a wider online audience and communicate the Cortland experience.

Building Blocks of Success:
Stellar 5+ years of PR experience, including heavy content writing responsibility

Bachelor's degree in related field or equivalent progressive experience in PR and social media

Exceptional time management, prioritization, and multitasking skills; ability to quickly adapt and react to changing circumstances and demands

Superior writing and editing skills and ability to generate media releases and content with minimal editing needed

Expert knowledge of a wide variety of social media platforms and media outlets

Ability to monitor and report efficacy of campaigns

Impeccable attention to detail and quality control

Availability to respond quickly and timely to inquiries, crises, etc.

Strong presentation skills and knowledge of video/photo production processes

Outro:
At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas. From product design and procurement to general contracting and property management, we do it all - to make sure our communities are the perfect setting for living life to its fullest.

Our success is fueled by our belief in a better life - where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people - possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.

Cortland is an equal opportunity employer, and we're proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email or call (phone number removed).

Cortland is a drug-free workplace.

Cortland participates in e-verify to verify the employment status of

all persons hired to work in the United States.

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