Regional Director of Field Marketing - Atlanta

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Job description

Job Description

Restaurant Marketing is the implementation of the Raising Cane's brand and Marketing Strategy. At Cane's, Restaurant Marketing is executed through localized "Caniac" (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with "for profit" organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with "non-profit" organizations).

The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes.

Principal Responsibilities & Duties

Primary Responsibility - Support Restaurants

Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations - frequency and execution of touch points varies with Operator tenure and individual Restaurant performance

Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs

Responsible for enforcing Raising Cane's brand standards and Restaurant Marketing philosophies

Secondary Responsibility- Support Business Unit(s)

The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals)

Lead Regional Area Leader of Marketing team and reinforce Business Unit routines

Tertiary Responsibility - Support Function

Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators

Influence function support resources and priorities

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