Retention and Loyalty Manager

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Job description

We are seeking a highly skilled Retention and Loyalty Manager to lead our efforts in creating and executing strategies that drive customer loyalty and increase retention rates. The ideal candidate will have a deep understanding of retention marketing strategies, exceptional analytical skills, and a passion for the beauty industry.

Client Details

My client is an innovative DTC beauty brand, who are dedicated to creating exceptional products that empower their customers. They believe in the power of beauty to inspire confidence and self-expression. As they continue to grow, they are looking for a talented Retention and Loyalty Manager to help foster lasting relationships with our customers.

My client is offering a fully remote work model, unless you are located in Los Angeles. Then you will join the team onsite 2-3 times per week.

Description

Responsibilities as Retention and Loyalty Manager:

• Develop and implement comprehensive retention and loyalty strategies to enhance customer lifetime value.
• Analyze customer data and behavior to identify trends, insights, and opportunities for engagement.
• Create and manage loyalty programs that reward and incentivize repeat purchases and brand advocacy.
• Collaborate with cross-functional teams (e.g., Product, Sales, and Customer Service) to ensure a cohesive customer experience.
• Monitor and report on key performance metrics, adjusting strategies as needed to meet business goals.
• Design and execute targeted lifecycle marketing campaigns, personalized offers, and other communication strategies to nurture customer relationships.
• Conduct A/B testing and other experiments to optimize retention strategies and improve overall effectiveness.
• Stay updated on industry trends, best practices, and emerging technologies related to retention and loyalty marketing.

Profile

• 4+ years of experience in retention marketing, with a strong preference for experience in loyalty programs.
• Proven track record of developing and executing successful customer retention strategies, particularly in the DTC or beauty industry.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficient in marketing automation tools, CRM systems, and analytics platforms.
• Creative mindset with a passion for beauty and a customer-centric approach.

• Not for New York City Applicants.
• Pursuant to the San Francisco Fair Chance Ordinance, Michael Page will consider for employment qualified applicants with arrest and conviction records.
• Michael Page will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.

Job Offer

• As Retention Marketing Manager, be part of a dynamic, fast-growing team that values innovation and creativity.
• Flexible work environment with the option for full remote work or hybrid model in Los Angeles.
• Competitive salary and benefits package.
• Opportunity to make a significant impact on our brand and customer experience.
• Unlimited PTO
• Equity
• Benefits / 401K

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

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