Senior Campaign Manager, Central Activation

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Job description

Job Description

Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.

DESCRIPTION:

Publicis Media's Central Activation team supports Publicis Agency clients by executing paid social campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis' largest clients.

The Senior Campaign Manager role is accountable for the successful implementation & execution of paid social campaigns for Publicis Media clients that are supported by Publicis Media's Central Activation team.

The ideal candidate should be familiar with platforms such as Meta Ads Manager, Tiktok Ads Manager, and Pinterest Ads Manager, have experience in paid social campaign management functions, including campaign builds, performance optimization principles & reporting capabilities.

RESPONSIBILITIES:

Manage paid social campaigns while troubleshooting campaign delivery and performance issues

Act as lead for Campaign Managers, support queries and communicate activation best practices

Liaison with Planning/Strategy teams to ensure accuracy in media execution

Conduct full analysis of campaign performance, optimizations, issues, etc.

Work with internal teams to provide clients with recommendations and optimization strategies that align with campaign KPIs

Traffic all creatives into platform and set up campaigns prior to launch date

Maintain knowledge of media technology buying platforms and analytic tools

Analyze campaign performance and make strategic investment and tactical media optimizations

Develop insights based on campaign performance reporting

Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

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