Web and Mobile App Development Manager

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Job description

By joining our team, you'll be part of our life-changing Mission and Vision. You'll work in a truly inclusive environment where diversity and equity are championed through words and actions. You'll contribute to an innovative culture that is second to none, one that embraces curiosity, discovery and compassion. You'll play a role in something that's never been done before as we integrate science and clinical care to help patients achieve better, faster outcomes - as we Advance Human Ability, together.

Job Description Summary

The Web and Mobile App Development Manager will manage the organization's digital initiatives and overall strategy to maximize brand awareness, consumer experience and support the integrated marketing strategy. The role will work closely with various members of the Pathways.org team, marketing, designers, and stakeholders to optimize the reach and digital presence of Pathways.org's products and information on children's development.

If you are a person, who is passionate about health education and believes every parent should have access to information on their child's health and development than this position is for you.

The Web and Mobile App Development Manager will demonstrate Shirley Ryan AbilityLab Core Attributes: Communication, Accountability, Flexibility/Adaptability, Judgment/Problem Solving, Customer Service and Core Values (Hope, Compassion, Discovery, Collaboration, & Commitment to Excellence) while fulfilling job duties.

Job Description

The Web and Mobile App Development Manager will:

• Analyze key metrics and performance data to measure the success of web and mobile app initiatives, identify areas for improvement, and make data-driven decisions.

• Stay informed about industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation.

• Develop, manage, and update our digital analytics strategy

• Review web and app database using SQL, identifying KPIs and other metrics, for impactful insights on how these channels are contributing to the Pathways.org Mission.

• Oversee Digital Marketing Analyst collect, filter, and process statistical data derived from our marketing efforts and translate it into actionable insights

• Keep track of our marketing initiatives and compile reports on KPIs, such as conversion rates, site traffic growth, and customer satisfaction rates

• Spot crucial growth opportunities and identify areas in which our analytics capacities are lacking

• Gauge the effectiveness of our current analytics tools and solutions, pinpointing improvement areas, and suggest alternatives

• Analyze target market segments and traffic trends for optimization and content opportunities

• Drive user engagement, optimize customer experiences, and increase conversion rates

• Develop and optimize landing pages and conversion funnel A/B tests to improve conversion

• Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.)

Pathways.org is seeking a self-starter with an entrepreneurial spirit who can help create and optimize content.

Reporting Relationships

Reports directly to Director of Digital Strategy

Knowledge, Skills & Abilities Required

• Bachelor's degree required.

• Masters in tech, information design, strategy or related field preferred

• 4+ years experience in website analytics and SEO management

• Deep knowledge of online marketing metrics and reporting tied to SEO, advertising, social media, user journeys, segmentation and personas, user experience, survey and feedback tools, website reporting tools, and customer experience/web analytics

• Have extensive experience with various marketing and business intelligence technologies, e.g. Google AdWords, Google Search Console, Social Media Ad Platforms, YouTube Analytics, SEMRush, Google Tag Manager, etc., with expertise in Google Analytics and SQL

• Deep understanding of the customer journey, user experience, and analytics

• Proven track record and deep understanding increasing user experience and increasing strategies for increase digital reach and user experience

• Experience with mobile app analytics tools and A/B testing methodologies

• Familiarity with design thinking principles and UX/UI best practices

• Passion for mobile technology and a drive to deliver exceptional user experiences

• Able to present concepts clearly and accurately and to keep others informed

• Self-starting, capable of working independently while also functioning and contributing as part of a fast-paced team

• Organized and able to prioritize projects and meet multiple deadlines

Working Conditions

Normal office environment with little or no exposure to dust or extreme temperature. Hybrid position Tues, Wed, Thurs in office at the Shirley Ryan AbilityLab

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Equal Employment Opportunity

ShirleyRyan AbilityLab is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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