Sr. E-commerce Analyst

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Job description

Country: United States
City: Chicago
Job Family: Sales
Contract Type: Unlimited-term
Job ID: 51313

Sr. E-commerce Analyst

Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, Price's and GoGo Squeez, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel's commitment to sustainability and healthier and responsible food for all. Bel Brands USA has been named Chicago's "101 Best and Brightest Companies to Work For" for 10 years in a row. The company has headquartes in Chicago for our Bel Cheese business and in New York City for GoGo Squeez. Bel operates five manufacturing plants in Little Chute, WI, Leitchfield, KY, and Brookings, SD, Nampa, ID, and Traverse City, MI.

Job Description Summary

The Sr. E-commerce Analyst will be a member of the E-Commerce Team part of Bel Brands' Sales Strategy and Capabilities team and will support business development and be responsible for f orecasting and running paid e-commerce activity with trade budgets, and will oversee e-commerce digital shelf and content management across retailers and cross-functional teams (Marketing, Sales, Agencies, and Global partners). The Sr. E-Commerce Analyst will lead e-commerce data collection, analysis, and insight generation from retailer's and in CPG industry for Bel Brands to act on as well as developing strategic improvements to trade plans, tools, and tech to execute paid e-commerce to maximum potential. The Sr. E-commerce Analyst's key collaborators include the E-commerce team, Field Sales teams, Category Management, Sales Brokers, Digital Marketing (Activations, Brands (Marketing), E-commerce technology and vendor providers, e-com media/marketing departments of retailers, and 3rd party e-comm platforms (Skai, Citrus, Criteo, Data Impact).

Essential Duties and Responsibilities

Enable Sales and Marketing Teams to Drive E-Business + Paid Search : 30%

• Responsible for paid search activations to drive growth on all pure players
• Collaborate with strategic sales and capabilities team to implement tools, technology, and develop team knowledgebase for e-retail/e-commerce
• Share learnings across brands and retailers on key ecommerce growth pillars
• Continually identify, test, and scale opportunities to grow sales on e-business with Sr. manager: retail excellence projects, tool development, e-com education, new retailers/formats
• Directly interface with brand and shopper marketing teams to execute e-commerce programs
• Develop a deep knowledge of US food e-business: Research, share, and apply best practices with Sr. manager, SS+C, marketing, and field teams on an ongoing basis

Lead E-Commerce Data Management: 30%

• Collect, analyze, and provide insights on all Bel e-commerce business data across brands
  • Share and scale successful retailer e-commerce programs across brands/other retailers
• Digital Shelf Execution Analyst for OOS, Distribution, Ratings/Reviews, etc. at retailers with Data Impact tool to improve e-com execution with field sales and retail excellence
• Work with Strategic Insights and Category Sales team to develop additional e-com analysis for new business growth: scale gourmet, kids snacking, launch and support innovation with e-com
• Continually collect and monitor industry e-commerce customers trends and behavior. Summarize with action items for Sales, Marketing, RID teams
• Monitor ecommerce shelf tracker and work together with sales to understand content gaps
• Own monthly ecommerce net sales report

E-Commerce Content Management: 40%

• Lead Digital shelf tool (Syndigo) and own relationship with Acosta
  • Identify business opportunities and outline actions for field team to close gaps/sell more
  • Track and standardize assortment, OOS, and promotion replication, content compliance

• US liaison to Marketing, Sales, and Global teams on e-commerce basic and enhanced content requirements from retailers
• Power user and administrator of content syndication tools and systems (Syndigo) ensuring execution excellence from marketing and sales teams
• Brief Marketing/Agency to develop customized e-com content to products or retailers as needed
• Refreshing e-commerce look-book from a quarterly basis
• Own GDSN - new item setup process via Syndigo

Qualifications and Competencies

• Bachelor's degree or equivalent with 2+ years of e-commerce sales, marketing, or sales analytics experience. Experience in CPG preferred.
• Sales Planning and execution in e-retail with large scale retailers in the US
• Experience selling on pure player e-commerce platforms like Amazon & Instacart

Specific competencies required:

• Ability to work across teams in an unstructured and continuously evolving duel role
• Amazon execution and familiarity on platforms/technology they use (Vendor Central)
• Understanding CPG e-retail marketplace, major players, technology, and leaders in space
• Must have expertise in e-commerce CPG analysis and demonstrate strong leadership, teamwork and strategic thinking skills
• Experience utilizing various E-com tools and technology (Profitero, Syndigo, 1Space, etc.)
• Knowledge of how GDSN data works and how to improve syndication process
• Familiarity with paid search campaigns to drive sales & brand awareness
• Demonstrated ability to handle multiple projects and details simultaneously.
• Proven track record of coordinating communication across the entire organization.
• Advanced MS Office skills with a focus on Excel

Acknowledgement: This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

Salary

$95,000 - $105,000

12% bonus

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call .

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