Senior Brand Manager - Hefty Brand

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Job description

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. If you are looking to build a strong career, we have an opportunity for you! We are searching for a Senior Brand Manager - Hefty Brand to join our team located at our headquarters in Lake Forest, IL.

Your Role:

As a Senior Brand Manager on the Hefty business, you will lead the marketing strategies, brand building activities, and launch new product line extensions for the Hefty Waste Bags product portfolio. The Senior Brand Manager works in a highly collaborative environment to drive consumer demand, continuously deepen consumer engagement, develop and launch advertising and marking plans, drive sustainability initiatives, and analyze performance data and consumer insights to drive strong business results for the Hefty brand. We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace.

You will have the opportunity to:

• Develop and execute annual marketing plans including marketing strategies, new product launches, advertising creative, media (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more.
• Work cross-functionally to achieve business results with agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, and Category Management (sales presentations, media campaigns, etc.).
• Analyze key business trends and provide input on gaps and opportunities and present business updates to management and agency partners.
• Achieve business and brand objectives including volume, profit, and market share by distribution channel.
• Manage, evaluate, and optimize advertising and promotional spending.
• Manage and commercialize items from beginning to launch.

Ultimately, you will be responsible for ensuring that business objectives are achieved, including new product development, Hefty brand growth, and customer specific new product development initiatives. We strive to build a diverse, inclusive, and talented workforce who will contribute to the Company's vision, mission, and goals.

You will love it here if

• You are looking for general management experience
• You enjoy working with a dynamic team (internal teams and external agencies & partners)
• You are a a creative, dynamic problem-solver and effective decision-maker
• You thrive in a fast paced, collaborative, and high-energy environment
• You have a passion for analyzing data, problem solving, and using data to drive business decisions
• You are an effective communicator

We need you to have:

• BA/BS degree in Marketing, Business, or a related field.
• 7-10+ years of experience in CPG brand marketing.
• Solid business acumen with experience managing budgets/P&L.
• Experience with retailer scan data analysis programs (Nielsen, IRi/Circana).
• Solid business acumen with experience managing budgets/P&L.
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from start to finish.
• Experience developing and launching new products.
• Experience in creative and media briefing and launching advertising campaigns, including TV.
• Strong analytical and organizational skills with attention to detail.
• Proficient in Microsoft Word, Excel, and PowerPoint.

Icing on the cake:

• MBA or another advanced degree.
• Experience with consumer research methodologies and new product development.
• Exposure to the CPG industry and retail distribution channels.

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance available

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