Website Digital Marketing Specialist

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Job description

Founded in 1985, ATS is a company with a presence in the United States, Mexico and the United Kingdom. We are professionals in Industrial Maintenance and we make factories run better.

Fundada en 1985, ATS es una empresa con presencia en los Estados Unidos, México y el Reino Unido. Somos profesionales en mantenimiento industrial y hacemos que las fábricas funcionen mejor.

Principal Duties/Responsibilities:

Performs routine website audits for broken URLs, SEO page-level performance, updated copy.

Creates and publishes web pages - organic site pages and landing pages.

Collaborates with key vendors and internal teams to ensure consistent strategy and performance of website best practices.

Supports the deployment of PPC campaigns and performs consistent SEO optimization.

Improves email automation, audience segmentation and A/B testing.

Develops processes to measure and report digital campaign effectiveness.

Builds and socializes a digital marketing capabilities roadmap, clearly articulating needed sequencing and dependencies, gaining alignment with business marketing stakeholders.

Assesses opportunities for automation or process improvement through existing technology implementations.

Knowledge, Skills, Abilities (KSAs), & Competencies:

Essential KSAs:

2-5 years of proven marketing experience

Working knowledge of website technologies, marketing automation and CRM software.

Solid knowledge of website analytics tools and SEO principles (Google Analytics, SEM Rush)

Experience with digital advertising including: PPC, retargeting ads, and geo-targeting.

Experience in Graphic design or art direction

Strategic thinker, demand generation and ROI driven, up on latest marketing trends and methodologies

Desirable KSAs:

Ability to manage and prioritize projects / requests, multi-task, accountability, and meet project deadlines.

Detail-oriented, quick-learner, team player, creative, organized, tech-savvy, and self-motivated

Experience with Word Press, Pardot and Salesforce

Competencies:

Communications

Customer Focus

Personal Discipline

Physical Demands and Working Conditions:

While performing the duties of this job, the employee is regularly required to stand; walk; use hands/fingers to handle, or feel; reach with hands and arms; stoop, kneel, crouch; and talk or hear. The employee is also required to use a telephone with headset for verbal troubleshooting, frequent use of a standard keyboard and computer to document calls in a ticketing system, and occasional use of other office equipment. The employee must occasionally lift and/or move more than 30 pounds. The employee is occasionally required to sit for long periods and use close and color vision. Work is typically performed in a moderately noisy business office.

ATS is committed to providing equal employment opportunity in all aspects of employment to all applicants and employees, regardless of age, color, race, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, disability, veteran status, genetic information or other legally protected status.

ATS se compromete a brindar igualdad de oportunidades de empleo en todos los aspectos del empleo a todos los solicitantes y empleados, independientemente de su edad, color, raza, religión, sexo (incluido el embarazo, identidad de género y orientación sexual), origen nacional, discapacidad, estatus de veterano, información genética u otro estatus legalmente protegido. Revisión de la política de privacidad aquí here.

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