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Membership Engagement Manager

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CLA - the laundry association

2024-09-25 05:39:14

Job location Villa Park, Illinois, United States

Job type: fulltime

Job industry: Sales & Marketing

Job description

CLA is seeking a highly motivated and strategic-minded Membership Engagement Manager to join our small team. This pivotal role will be responsible for driving the growth and retention of our membership, playing a key role in shaping the future trajectory of our association. The Membership Engagement Manager will have the unique opportunity to make a significant impact by implementing innovative sales and marketing strategies to attract new members, enhance engagement, and strengthen relationships within our industry.

Responsibilities:

  • Develop and execute comprehensive membership acquisition and retention strategies to drive growth and engagement through proven sales performance skills.
  • Identify and cultivate new leads and prospects through targeted outreach efforts and strategic partnerships.
  • Assist with upholding the integrity of the membership database. Must be willing to learn association management software and maintain full accountability for accuracy of membership reports.
  • Act as a primary point of contact for existing and prospective members, providing exceptional customer service and support.
  • Identify and manage membership benefit offerings and new member royalty programs.
  • Track membership metrics for board reports and internal analysis.
  • Manage external relationships with CLA Business Solutions companies to offer royalty programs and CLAdvantage Rewards Program participating companies.
  • Work with the Director of Advertising and Sponsorship Sales to develop and manage the membership champion program.
  • Serve as liaison to the Membership Value Task Force to execute objectives aligned with CLA's strategic plan.
Qualifications:
  • 5 + years' experience in membership development and sales, or related roles, preferably within a non-profit association or similar organization.
  • Proficient and knowledgeable with tools like Microsoft Office and familiar with membership database systems. Experience with HubSpot a plus.
  • Outstanding verbal and written communication skills with an emphasis on accuracy and attention to detail; excellent presentation skills.
  • Persuasive communicator, exceptional interpersonal skills, and ability to foster member relationships.
  • Accomplished organizational and project management skills; ability to initiate, plan, prioritize and oversee multiple projects successfully and meet frequent deadlines simultaneously.
  • Must have integrity and earn credibility with members, board members, vendors and staff.
  • Ability to think strategically, independently, proactively and creatively.
  • Results and deadline driven with strong ability to work independently.
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