Pharma Field Sales - Obesity Care Specialist - Central Kentucky

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Job description

About the Department

In the US, more than 100 million adults and a growing number of children live with the disease of obesity, yet only 2% of them receive dedicated medical treatment. By joining the Obesity Commercial team, you will have the opportunity to help people with obesity receive the care they deserve. The Novo Nordisk aspiration is to be a driving force in the science of obesity, to deliver an obesity portfolio and solutions that matter, to ensure obesity is widely recognized as a chronic disease and to reduce barriers to treatment. Our team is the company's obesity strategy anchor, partnering enterprise-wide to deliver on this aspiration. The team is comprised of both our home office strategy and marketing execution teams and our field based teams focusing on customer engagements and execution of our strategy. As one of the Novo Nordisk must win battles, developing the obesity market is a rare opportunity backed by Novo Nordisk's long term commitment and track record in helping people living with chronic disease achieve greater health outcomes. If you are passionate about being a force for change, not afraid to take risks and challenge the status quo, and are looking to join a highly diverse and collaborative team, we encourage you to apply. Are you ready?

The Position

This position represents Novo Nordisk (NN) within an assigned territory. This position has a goal of cultivating strong professional relationships with healthcare providers, positioning Novo Nordisk as a leader in obesity care, understanding the local market and customer needs and positioning Novo Nordisks product and services to improve care of patients with obesity to maximize sales within an assigned territory. The Obesity Care Specialist (OCS) must achieve sales goals by implementing marketing and sales strategies aimed at effectively selling and promoting Novo Nordisk product(s) to physicians, pharmacists, nurses, other paramedical customers, employers and current co-promotion partners who make or are involved in purchasing and prescribing decisions. The OCS uses local knowledge, tools and resources to assess, create and maintain advocacy of customers aligned to company, brand and clinical goals. The OCS develops local strategies and executes local tactical plans (consistent with company direction) to engage healthcare providers and actively move them along the advocacy continuum.

Relationships

Externally, the OCS maintains relationships with physicians, pharmacists, nurses, other paramedical customers, employers, and current co-promotion partners. The OCS also assists their customers with their local clinical and educational initiatives by coordinating company resources (e.g., counterparts, materials, information, initiatives, etc.) to ensure an aligned approach to benefit improved patient health.

Internally, the OCS reports to the District Business Manager of the specific sales territory. The OCS also interacts and collaborates on a regular basis with other field-based employees covering the same geographic areas. The OCS actively shares information and plans to develop a common understanding of individual customers and overlapping market dynamics to ensure a coordinated approach.

Essential Functions

• Actively contribute to the overall sales goals of the Company and its Sales/Marketing Departments:
• Execute sales strategies based on evaluation of customer needs, dynamics, trends, and competitors products or services
• Maintain required activity records/reports, including timely and accurate transmission of call data
• Participate in relevant meetings, conventions, training programs and displays
• Understand the scientific and clinical underpinnings of brand strategies and the implications and importance of generating advocacy and support for them
• Partner with the Novo Nordisk Sales/Marketing Departments to maximize appropriate and effective use of selling materials and product information

Develop and maintain a mastery of product knowledge and consultative promotion techniques:

Demonstrate a broad understanding of the clinical treatment of obesity and its comorbidities and complications by actively using approved resources to engage HCPs in constructive and ongoing dialogue to support improved patient health

Educate physicians, nurses, pharmacists, and other members of patients primary care team on obesity and the use of NNI product(s), including the approved uses and benefits for their patients

Continuously promote and improve knowledge of NNIs obesity product(s), competitive products, and sales and promotional skills through participation in company sponsored/approved training programs

Leverage available sales and marketing resources to expand the breadth and depth of appropriate utilization Novo Nordisks products, consistent with label and company policy

Analyze and understand customers, local healthcare delivery and payment models, and the interdependencies among the various elements in the market to identify and leverage business opportunities

Analyze impact of managed care in the territory and its effect on prescribing decisions, and modify customer engagement and sales strategies

Understand the most up-to-date clinical studies to educate customers and improve ability to anticipate and handle questions/concerns about NNI product(s)

Uses understanding of practice guidelines, chronic care models, protocols, etc. to engage HCPs in clinical conversations to appreciate how they manage patients with diabetes and where they currently position NNI products and devices

• Effectively manage and prioritize time and available resources to achieve maximum sales in the local territory:
• Analyze, determine and implement most effective distribution of product samples in territory
• Effectively manage and prioritize time to ensure maximum customer penetration and sales volume with limited supervision
• Evaluate, identify, and develop order of calls and routes that maximize the opportunity to call on targeted customers
• Exercise prudent control over samples and other company property in accordance with company policies and procedures and legal requirements
• Manage discretionary budget to support sales and additional marketing activities

Identify, develop, maintain, and leverage relationships with physicians, pharmacists, nurses, and other individuals who make or influence purchasing/prescribing decisions:

Develop meaningful and productive professional relationships that demonstrate a genuine desire to help HCPs help patients with obesity

Generate advocacy for Novo Nordisk products and services by sharing approved clinical and scientific information and insights

Analyze and leverage understanding of the patient profiles of targeted and non-targeted physicians in the territory and how those profiles impact territory sales

Evaluate and determine which individuals have greatest opportunity to impact sales and use personalized communication techniques to build and maintain effective relationships with those individuals

Recognize opportunities to productively challenge HCPs clinical management of patients that respects their knowledge and experience and adds value by sharing new information and offering unique insights

Anticipate and respond to customers ' objections, problems, and concerns

Arrange Interface programs and help prepare speakers (outline audience demographic, understand audience needs, share learning objectives and local challenges, provide feedback on quality of presentation) to provide quality balanced and relevant presentation that support the educational objectives and align to audience needs

Leverage understanding of impact of managed care in the territory and how it affects physicians prescribing decisions, and adjust sales and marketing strategies accordingly

• Sell and promote Saxenda with a focus on targeted and non-targeted primary care physicians, pharmacists, nurses, and other members of patient's primary care team:
• Develop a customized approach for each call on each customer to assess customer needs and increase sales of Saxenda
• Effectively utilize all available resources to sell and promote Saxenda, including determining which resources to use in any given situation
• Explain and promote features and benefits of Saxenda
• Impact the local retail market share through coordinating and implementing medical education activities, programs, and special projects
• Obtain maximum commitment from customers on every call
• Probe and listen to customers, including anticipating and responding to customers questions, objections, and concerns
• Read and react to customer environment. Determine appropriate messages to achieve maximum effect on each sales call

Physical Requirements

Driver must maintain a valid driver's license. Must be in good standing by not exceeding the Novo Nordisk points threshold assigned based on review of Motor Vehicle Records.

Qualifications

• Bachelor's or equivalent degree, and/or Pharm D required
• 2+ years of pharmaceutical, medical, or healthcare experience required
• Intermediate computer skills required (Windows, Word, Excel); prior computer experience using sales data/call reporting software ideal
• Must be a self-starter and be able to evaluate options and make decisions on your own with minimal supervision
• Proven leadership and decision-making ability
• Solid understanding of obesity disease state and NNI product(s) is needed . click apply for full job details
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