Digital Health Evidence Generation Lead

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Job description

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Job Description
OBJECTIVES/PURPOSE

The Evidence Generation Lead is pivotal in establishing and validating the market fit, reimbursement pathways, and value proposition of Takeda's digital health products, data, and services. This role ensures that Takeda's digital health solutions are not only innovative but also aligned with market needs and regulatory requirements, facilitating their successful commercialization and adoption. The objectives of this role include:

• Identify and evaluate market opportunities and needs for digital health products and services.
• Conduct thorough market research to understand trends, customer preferences, and competitive landscape.
• Collaborate with product teams to align product features and benefits with market demands.
• Analyze and develop strategies for reimbursement and coverage of digital health products.
• Engage with payers, regulatory bodies, and healthcare providers to understand reimbursement criteria and pathways.
• Ensure compliance with regulatory requirements and guidelines for reimbursement.
• Define and communicate the value proposition of digital health products, data, or services.
• Develop evidence-based materials to support the value proposition, including clinical and economic evidence.
• Collaborate with cross-functional teams to integrate evidence generation into product development and marketing strategies.
• Lead the design and execution of studies to generate clinical and economic evidence.
• Analyze data from clinical trials, real-world evidence, and other sources to support the value proposition.
• Develop publications, presentations, and other materials to communicate evidence to stakeholders.
• Work closely with product development, marketing, regulatory, and commercial teams to ensure evidence generation activities align with business goals.
• Partner with external stakeholders, including academic institutions, research organizations, and healthcare providers, to conduct studies and generate evidence.
• Act as a key point of contact for evidence generation within the organization, ensuring alignment and collaboration across teams.

ACCOUNTABILITIES

• Conduct comprehensive market research to identify opportunities and needs for digital health products and services.
• Evaluate market trends, customer preferences, and competitive landscape to inform product development and strategy.
• Collaborate with product management and marketing teams to align product features and benefits with market demands.
• Develop and implement reimbursement strategies for digital health products.
• Engage with payers and regulatory bodies to understand and navigate reimbursement pathways and criteria.
• Prepare and submit necessary documentation to support reimbursement applications, ensuring compliance with regulatory requirements.
• Define and articulate the value proposition of digital health products, data, or services.
• Develop evidence-based materials, including clinical and economic evidence, to support the value proposition.
• Collaborate with cross-functional teams to integrate evidence generation into product development and marketing strategies.
• Design and execute studies to generate clinical and economic evidence for digital health products.
• Analyze data from clinical trials, real-world evidence, and other sources to support the value proposition.
• Develop publications, presentations, and other materials to communicate evidence to internal and external stakeholders.
• Work closely with product development, marketing, regulatory, and commercial teams to ensure evidence generation activities align with business goals.
• Partner with external stakeholders, including academic institutions, research organizations, and healthcare providers, to conduct studies and generate evidence.
• Act as a key point of contact for evidence generation within the organization, fostering alignment and collaboration across teams.
• Drive evidence generation projects to completion within agreed timelines, managing scope, risks, and progress effectively.
• Utilize project management tools and methodologies to ensure successful delivery of evidence generation activities.
• Provide regular updates to stakeholders on project status, ensuring transparency and alignment.
• Lead the communication strategy for evidence generation activities, ensuring clear and effective dissemination of information to stakeholders.
• Prepare and present findings from evidence generation activities to internal and external audiences.
• Ensure that evidence generation activities are well-documented and align with Takeda's standards and requirements.
• Continuously seek opportunities to improve evidence generation methodologies and processes.
• Stay informed on industry trends and best practices, applying them to drive innovation within the evidence generation function.
• Foster a culture of continuous improvement, encouraging team members to identify and implement enhancements.

DIMENSIONS AND ASPECTS

Technical/Functional (Line) Expertise

• Extensive knowledge of market research methodologies and tools to identify market needs and opportunities for digital health products.
• Deep understanding of reimbursement pathways, criteria, and regulatory requirements in various markets.
• Expertise in designing and executing studies to generate clinical and economic evidence, including data analysis from clinical trials and real-world evidence.
• Strong ability to assess and communicate the value proposition of digital health products, data, or services.

Leadership (Vision, strategy and business alignment, people management, communication, influencing others, managing change)

• Ability to define and articulate a clear vision for evidence generation and its role in market fit and reimbursement.
• Skilled in influencing stakeholders across various departments and levels of the organization to drive alignment and adoption of evidence-based strategies.
• Strong ability to lead cross-functional teams, fostering a collaborative environment that encourages innovation and continuous improvement.
• Excellent written and oral communication skills, capable of effectively conveying complex technical information to non-technical stakeholders.

Decision-making and Autonomy

• Ability to make autonomous decisions that support the best interests of the business and Takeda.
• Proficient in connecting, orchestrating, and influencing different stakeholders to drive affordable, usable solutions and business value.
• Strong problem-solving skills, with the ability to identify issues and provide effective solutions promptly.

Interaction

• Ability to build and maintain strong working relationships with business leaders, DDT teams, and other stakeholders.
• Skilled in fostering alignment across all levels of the organization, ensuring clear and effective communication.
• Strong ability to build and maintain partnerships with external industry partners, academic institutions, and research organizations.
• Act as a trusted advisor to business and regulatory teams, providing expert guidance on evidence generation and reimbursement.

Innovation

• Innovate and shape evidence generation methodologies, applying industry trends and best practices.

• Function as a thought leader and evangelist for innovative evidence generation techniques, bringing new perspectives on industry trends and innovative products.

• Foster a culture of continuous improvement, encouraging team members to identify and implement enhancements to evidence generation processes.

Complexity

• Ability to cooperate with and inspire various stakeholders across business and technical domains and global regions.
• Capable of integrating evidence generation activities with product development and commercialization strategies, ensuring alignment with business goals.
• Navigate complex regulatory environments, ensuring all evidence generation activities comply with relevant standards and requirements.

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

Essential

• Degree in Computer Science/Business Informatics or other relevant graduate degree required;
• Minimum of 3-5 years of experience in market research, reimbursement analysis, or evidence generation.
• Proven track record in developing and executing evidence generation strategies.
• Experience in the healthcare industry or any regulated field.
• Expertise in market research methodologies and tools.
• Deep understanding of reimbursement pathways and criteria in various markets.
• Strong analytical skills with the ability to interpret and present complex data.
• Strong problem-solving skills, with the ability to identify issues and provide effective solutions promptly.
• Ability to make autonomous decisions that serve the best interests of the business and Takeda.
• Familiarity with software development processes and methodologies, particularly Agile.
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