Neuromuscular HCP Marketing Lead
Takeda
2024-11-05 04:38:20
Cambridge, Massachusetts, United States
Job type: fulltime
Job industry: Sales & Marketing
Job description
By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job DescriptionNeuromuscular HCP Marketing LeadTakeda PharmaceuticalCambridge, MAAbout the role:Would you feel excited about bringing value to patients affected by Rare Diseases and working with life-saving Plasma-Derived Therapies (PDT)? Join Takeda as the Neuromuscular HCP Marketing Lead, at the Associate Director level, located in Cambridge, MA. This is an excellent opportunity to shape and enhance Takeda's presence in peripheral neuromuscular conditions to elevate the standard of care and change patients' lives. Peripheral neuropathies result from damage to the nerves outside the brain and spinal cord (peripheral nerves). Symptoms are weakness, numbness and pain, usually in the hands and feet. These conditions are underdiagnosed, and in some cases, patients' symptoms progress, causing serious imparity. Immunoglobulins represent the standard of care to treat some of these conditions. Takeda is the leader in MMN (Multifocal Motor Neuropathy) and recently expanded its presence with two brands in CIDP (Chronic Inflammatory Demyelinating Polyneuropathy). The right candidate will have the exciting opportunity to join the Team in a fast-paced early post-launch environment, shape the portfolio strategy, and contribute to the Team's successes. This role will drive the execution of our branded and unbranded promotional strategy by implementing materials, activities, and tools for health care professionals. It will lead HCP Marketing activities and partner closely with the Sales Leadership Team to guarantee a disciplined execution of the strategy and identify new opportunities in the post-launch phase to further strengthen Takeda's presence in the Neuromuscular space.
This role requires someone with good project management skills, attention to detail, and an agile response to change. To succeed in this role, you must have excellent communication skills, a collaborative approach, willingness, and perseverance to go the extra mile for the success of the team and for patients.
How you will contribute:Define the HCP Marketing strategy for the Immunoglobulins portfolio in MMN and CIDP
Manage and develop the HCP Marketing Team and motivate them to achieve results
Anticipate market changes and dynamics in customer expectations and strategize to guide the company to live up to those expectations in the fast-evolving competitive landscape
Responsible for the HCP annual brand planning and agency coordination through tactical planning
Lead the HCP Team through the development of all branded promotional materials, tools, and activities for HCPs and manage PRT (Promotional Review Team) reviews
Responsible for the planning, content coordination, and output of the Sales & Marketing Council recurrent meetings to ensure the appropriate collaboration and alignment between Marketing and Sales
Represent the main point of contact for Sales RBDs and collaborate with them to ensure the optimum execution of Marketing Strategy
Lead the HCP Marketing Team to ensure Takeda's presence at major Neuromuscular Congresses
Responsible for P2P content development and execution in collaboration with the Franchise Customer Engagement Team
Coordinate the Marketing Team to ensure regular alignment calls with the TLL (Thought Leader Liaisons) Team and collect insights from the Field in a structured way
Proactively analyze insights and data to define new workstream needs and work in collaboration with the cross-functional team to find solutions or define strategic implications
Budget management (including purchase orders submission, OPEX tracker, accruals management, etc.)
Bachelor's degree required; MBA or advanced degree preferred.
7+ years of marketing experience with a demonstrated record of success.
9+ years pharmaceutical industry or related experience with knowledge in Rare Diseases/Neurology or Neuroscience
Experience in leading Strategic/Brand Plan development
Sales or Sales management experience in the United States
Global Marketing experience preferred
Ability to successfully manage and navigate through PRT/CMLR processes
Comprehensive understanding of the US Healthcare system and distribution channels across institutions and specialty pharmacies
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500U.S. Base Salary Range:
149 300.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
LocationsUSA - MA - Cambridge - Kendall Square - 500Worker TypeEmployeeWorker Sub-TypeRegularTime TypeFull timeJob Exempt
Yes