Marketing Manager

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Job description

LB White, based in Onalaska, Wisconsin, is one of the world s leading manufacturers of gas-fired radiant and forced air heaters for animal confinement, construction, event, and greenhouse markets. A 72-year history of manufacturing products in the US, we ship to more than 30 countries around the world.

We are hiring a Marketing Manager to join our team in Franklin, Georgia. You will report to the Vice President of Marketing and work closely with other teams internally. In this role, you will lead project management, copywriting, and providing direction for the development of brochures, catalogs, tradeshow and event communication strategies, and e-marketing activities. You will be responsible for traveling 25-45% in the field for local travel and some overnight to farms, dealers, etc.

We offer a competitive base salary, hybrid work schedule option, participation in the management incentive program, medical and dental insurance, 401k with match, life insurance, long-term disability, paid vacation, and holidays.

Key Responsibilities

• Analysis of market size, competitors, distributor and end-user requirements for assigned product lines
• Develop marketing materials, in conjunction with internal graphic design, including, but not limited to catalogs, brochures, training materials, internet marketing, etc
• Develop trade show goals and communication strategy and implement in conjunction with sales and marketing team
• Communicate price and price changes to all participants in the sales process through letters, emails, website, direct mail, etc.
• Develop and implement product line plans to achieve marketing, sales, and financial performance objectives
• Identify new product opportunities and speak for the customer in terms of requirements in product features, service, technical application, pricing and delivery. Participate on cross functional team for new product development projects
• Forecast product sales
• Recommend pricing levels to achieve financial targets

Skills for Success

• BS/BA/BBA degree in agriculture, business, agribusiness, ag economics, ag marketing, or related field is preferred
• Experience in marketing within the poultry industry or related field is ideal but not necessary
• Strong project management skills and ability to manage multiple projects
• Effective interpersonal and written communication skills
• Proficiency in Microsoft Office applications
• Copywriting, project management, trade show, and e-marketing skills
• Strategic planner for marketing materials

. Date posted: 11/07/2024

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